Pitching the San Jose Mercury News with Editor David Satterfield

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Pulitzer Prize-winning San Jose Mercury News Managing Editor David Satterfield talks about:

• What kind of information he expects to find in corporate online news rooms
• How the 24 hour news cycle impacts the Merc’s editorial decisions
• How the newspapers decides what to run on the front page
• How the Internet is challenging the Associated Press
• How unprecedented access to information via the Net is changing the news business
• The technology inspired factors playing a role in what they decide to write about.
• Media pitches from PR firms that get considered