Pitching the San Jose Mercury News with Editor David Satterfield

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Pulitzer Prize-winning San Jose Mercury News Managing Editor David Satterfield talks about:

- What kind of information he expects to find in corporate online news rooms
- How the 24 hour news cycle impacts the Merc's editorial decisions
- How the newspapers decides what to run on the front page
- How the Internet is challenging the Associated Press
- How unprecedented access to information via the Net is changing the news business
- The technology inspired factors playing a role in what they decide to write about.
- Media pitches from PR people that get considered
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