Pitching the San Jose Mercury News with Editor David Satterfield


Pulitzer Prize-winning San Jose Mercury News Managing Editor David Satterfield talks about:

  • What kind of information he expects to find in corporate online news rooms
  • How the 24 hour news cycle impacts the Merc’s editorial decisions
  • How the newspapers decides what to run on the front page
  • How the Internet is challenging the Associated Press
  • How unprecedented access to information via the Net is changing the news business
  • The technology inspired factors playing a role in what they decide to write about.
  • Media pitches from PR firms that get considered
By Coolcaesar at the English language Wikipedia, CC BY-SA 3.0, Link

Our Podcasts