How to Pitch USA Today with Elizabeth Weise

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This is one of my first podcasts. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features Elizabeth Weise, national correspondent at USA Today telling biotech and healthcare public relations specialists:

  • Why she needs context, brevity and lack of jargon in email pitches
  • What makes her national daily newspaper different from its competitors
  • And why stories, not data, are what her readers want most.

This podcast was designed to be useful to biotech and healthcare public relations firms researching best practices for media relations engagement with this journalist and her particular media outlet.

Photo by USA Today.

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