How to Pitch the Wall Street Journal with Nick Wingfield

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Wall Street Journal technology and video game reporter Nick Wingfield talks to public relations firm leaders about effective PR media pitches, the art of condensing a media pitch into an email subject line, the dangers of “undecipherable marketing mumbo-jumbo” language on Web sites, why the Journal is growing their analytical perspective and breaking technology news faster, the newspaper's intention to introduce a Saturday edition and why Sony and Microsoft's video game console battle over the living room will be big video game story this year.  This interview was recorded to help public relations firms more effectively engage this reporter and newspaper in a manner most likely to result in news media coverage for their clients.