Posts by Eric Schwartzman
Online Newsroom Design Best Practices
It’s time to streamline your online newsroom, according to Former CBS News correspondent David Henderson. But exactly who should you be streamlining it for? Who’s your target audience? The news media? Or everyone? Above is the online newsroom for UCLA, which my company iPressroom built and hosts. To keep it up to date, a staff…
Read MorePR Agency Hiring Best Practices with Jon Greer
PR Agencies have different strengths and weaknesses. Client’s Guide to Hiring a PR Firm with Jon Greer of Catching Flack interviewed at the Public Relations Society of America International Convention in Detroit. Jon Greer is a senior communications strategist with over 20-years in media and communications, including over 20 years as a public relations consultant.…
Read MoreFree Media Training for Corporate Spokespeople
Media training can help you interview better when you talk to reporters, journalists and online influencers. This free media training course features Commcore Consulting Group CEO Andrew Gilman, a master media trainer, who was interviewed following his master class at the PRSA International Convention in Detroit. Commcore provides executives and spokespeople in corporations, associations and…
Read MoreTech Startup Marketing with Loic LeMeur
Entrepreneur Loic LeMeur talks about how he mobilized the web to support Sarkozy’s election campaign, how digital marketing has changed public relations for tech startups, the impact of increased transparency on personal privacy, and how he hires tech PR agencies. Tech Startup Marketing Highlights 2:36 – Loic LeMeur talks about how he became one of…
Read MorePublic Relations Crisis Communications Workflows with Gerald Baron
In this exclusive interview on crisis management, PIER Systems Founder & CEO Gerald Baron explains the trends in online crisis communications, software public relations firms rely on, and the insatiable quest for speed in the media relations business. PIER Systems is an on-demand information management software. PIER Systems differentiates its software by tailoring its offering…
Read MoreEdelman EVP, Media Insights and Strategy Steve Rubel on the State of News Media Relations
In this exclusive episode, Edelman Media Chief Steve Rubel delivers a gripping keynote about the state of news media relations and what it means for PR firms. Show notes: 1:13 – Intro to Rubel’s speech at the Digital Impact Conference. 2:51 – Rubel online public relations responsibilities at Edelman Digital. 3:46 – Rubel on the…
Read MoreSocial Media Management Best Practices with Mike Manuel
This is an exclusive interview with Content Marketing Lead, Augmented Reality (AR) & Virtual Reality (VR) at Facebook Mike Manuel recored at the PRSA International Conference about managing digital public relations campaigns and social media management best practices. Show Notes: 4:45 – Mike Manuel discusses the presentation he delivered with Patrick Seybold and Jeff Rubenstein…
Read MoreElevating Professional Development: Insights from PRSA CEO Michael Cherenson
I recorded an exclusive podcast interview with Michael Cherenson – incoming CEO of the Public Relations Society of America (PRSA) and an accomplished public relations agency leader – who explores a spectrum of pivotal topics. From the evolution of professional development within public relations agencies to the intricate integration of social media into PR campaigns…
Read MoreTelecomm Public Relations: Exclusive Interview with Eric Rabe, Chief of Media Relations at Verizon
Verizon [NYSE:VZ] SVP Media Relations Eric Rabe is a senior public relations counselor with deep experience in crisis management, public relations, B2B stakeholder relations, and union-related strategic communications. He discusses how broadband speeds impact Verizon’s corporate reputation, consumer research on free municipal wireless, leading public affairs on net neutrality issues, the use of press releases…
Read MorePublic Relations Leader Michael McDougall at Bausch & Lomb on Digital PR Strategy
This is an exclusive interview with the director of corporate communications & public affairs at Bausch & Lomb [NYSE:BOL], Michael McDougall, about PR strategy, the fall of the house of Kodak, digital public relations, the online video explosion, and social media marketing for B2B and consumer-focused public relations firms. Michael McDougall is a seasoned PR…
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