Social Media Management Best Practices with Mike Manuel
This is an exclusive interview with Content Marketing Lead, Augmented Reality (AR) & Virtual Reality (VR) at Facebook Mike Manuel recored at the PRSA International Conference about managing digital public relations campaigns and social media management best practices.
4:45 – Mike Manuel discusses the presentation he delivered with Patrick Seybold and Jeff Rubenstein of Sony Computer Entertainment, which covered the now fabled “All I Want for Christmas is a PSP” astroturfing fiasco.
7:15 — Mike Manuel discusses the fallout and what happened behind the scenes when the fake blog developed by the branding team and Zipatoni was outed on somethingaweful.com.
8:23 — Mike Manuel on Sony Computer Entertainment's crisis response plan.
10:51 — Eric Schwartzman shares a sinister tactical response plan suggested by an attendee at a recent Social Media Boot Camp.
12:38 — Mike Manuel on dealing with negative comments on company blogs.
13:41 — Mike Manuel on feeding back valuable research from company blogs back to HR, sales and product marketing.
15:10 — Mike Manuel on Sony Playstation Facebook PR strategy.
16:11 — Mike Manuel on the unique challenges of creating social media communications campaigns for gamers.
17:35 — Mike Manuel on the basics of corporate blogging for community engagement.
18:27 — Mike Manuel on estimating resources required to launch and maintain a successful corporate blog.
19:22 — Mike Manuel on identifying and allocating staff for social media engagement initiatives.
19:53 — Mike Manuel on the “messy middle” of social media marketing.
21:03 — Mike Manuel on the public relations industry's readiness for online engagement programs.
23:01 — Mike Manuel on innovation, open source software and homegrown content management systems.
24:19 — Mike Manuel on Google's Open Social.
25:35 — End
Photo by Josh Halett.