State of News Media Relations with Edelman Chief Steve Rubel
In this exclusive episode Edelman Chief Media Ecologist Steve Rubel delivers a gripping keynote about the state of news media relations at the Digital Impact Conference in NYC .
1:13 – Intro to Rubel’s speech at the Digital Impact Conference.
2:51 – Rubel online public relations responsibilities at Edelman Digital.
3:46 – Rubel on the erosion of mass reach media.
5:21 – Rubel on the Twitter and FriendFeed of tomorrow.
5:58 – Rubel on the 53 percent of people not engaged with online media.
6:33 – Rubel on Google.
8: 47 – Rubel on today’s think signals.
19:02 – Rubel on breaking down the web using the example of the NBA widget strategy.
12:38 – Rubel on today’s attention crash.
14:13 – Rubel on Will it Blend from Blendtec.
16:13 – Rubel on high interest niches using the example of Popurls.
18:47 – Rubel on using Google Trends to track data.
22:06 – Rubel on how to employ collaboration in marketing communications using the ideas of controlled and open communication.
26:33 – Rubel on his idea of living room 2.0, where branded content like Flickr will be transported directly into the living room.
29:37 – Rubel on geek marketers.
31:19 – Rubel on hallucinations for the future like the bloggers behind, Anywired, some of the new digital nomads.
33:36 – Rubel on today’s corporate data leaks occurring through Facebook, Gmail or Yahoo conversations.
36:30 – Rubel takes a question on how to keep social media simple and still sustain the depth of the message.
39:36 – Rubel on corporate blogs and how they can and can’t work.
41:00 – Rubel takes a question on whether organizations should have their agencies ghost write blogs.
43:45 – End
Photo by Loic Le Meur.