Verizon Media Relations Chief Eric Rabe on Telecomm Public Relations
Verizon [NYSE:VZ] SVP Media Relations Eric Rabe counsels senior management and has deep experience in crisis management and union-related strategic communications.
7:13 – Introduction to Eric Rabe.
7:45 – Rabe on crisis communications at Verizon.
8:37 – Rabe on how Verizon takes advantage of online communications.
10:02 – Rabe on influential blogs like Gigaom.
11:30 – Rabe on online communications tools of the future like Twitter and Facebook.
13:17 – Rabe on the practice of blogger relations.
15: 07 – Rabe on how a company can use an “information leak” that Steve Rubel spoke on to their advantage.
16:44 – Rabe on the convergence of personal and professional communications in the mobile space.
18:41 – Rabe on the impact of the accessibility and affordability of social media on advertiser supported media.
22:41 – Rabe on Jason Falls’s recommendation of stepping up to the proverbial online water cooler.
28:28 – Rabe on taking sides on controversial issues, like those involving NARAL.
33:38 – Rabe on a future fourth generation carrier like AT&T.
37:05 – Rabe on deploying fiber optics and speed to Verizon customers.
39:11 – Rabe on when people will be able to use cell phones on an airplane.
40:47 – Rabe on how Verizon identifies blogs to follow.
42:20 – Rabe on building visibility and credibility through social media.
47:28 – End