Telecomm Public Relations: Exclusive Interview with Eric Rabe, Chief of Media Relations at Verizon


Verizon [NYSE:VZ] SVP Media Relations Eric Rabe is a senior public relations counselor with deep experience in crisis management, public relations, B2B stakeholder relations, and union-related strategic communications.

He discusses how broadband speeds impact Verizon’s corporate reputation, consumer research on free municipal wireless, leading public affairs on net neutrality issues, the use of press releases to fulfill the SEC’s nonselective disclosure requirements, promoting a telecom powerhouse and what it’s like serving as SVP media relations at Verizon.

Telecomm Public Relation Insights from Eric Rabe

7:13 – Introduction to Telecomm Public Relations leader Eric Rabe, Chief of Media Relations at Verizon.

7:45 – Rabe on crisis management policies and procedures at Verizon.

8:37 – Rabe on how Verizon uses press releases and online communications to promote its brand.

10:02 – Rabe on influential news media publications like the now-defunct Gigaom.

11:30 – Rabe on disclosing material information that could impact the trading value of Verizon’s stock price on Twitter and Facebook.

13:17 – Rabe on the practices of content marketing and influencer outreach.

15:07 – Rabe on how a PR firm can use an “information leak” that Steve Rubel spoke on to their advantage.

16:44 – Rabe on the convergence of personal and professional communications in the mobile space.

18:41 – Rabe on the impact of the accessibility and affordability of social media on advertiser-supported media.

22:41 – Rabe on Jason Falls’s recommendation of stepping up to the proverbial online water cooler.

28:28 – Rabe on taking sides on controversial issues, like those involving NARAL.

33:38 – Rabe on future fourth-generation carriers like AT&T.

37:05 – Rabe on deploying fiber optics and speed to Verizon customers.

39:11 – Rabe on when people can use cell phones on an airplane.

40:47 – Rabe on how Verizon identifies publications to follow.

42:20 – Rabe on building visibility and credibility through digital marketing.

47:28 – End

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