On the Record Online Podcast

Business reporter Joseph Weber tells how and why some press releases from PR firms inspire articles and others don’t in this media relations deep dive about the future of print journalism in the network age. Joseph Weber was chief of correspondents for BusinessWeek, based in Chicago. Previously, he was the Chicago bureau manager. Weber joined BusinessWeek…

James Spanfeller, President & Chief Executive Officer of Forbes.com, a leading media Internet company, and as Executive Vice President of Electronic Publishing for Forbes, publisher of Forbes, the nation’s leading business magazine talks about the future of digital marketing. Advice to PR Firm Highlights 05:00 – Spanfeller describes his role at Forbes.com and his history…

Paul Gillin talks about B2B online influencers. What motivates them, what they value, and what marketers can do to engage with them. Paul Gillin has been reporting on the impacts of technology and media for 25 years. Before focusing full-time on social media, he was the founding editor-in-chief of Tech Target, one of the most successful…

Jimmy Guterman, NewCo Executive Editor, talks about the rise of digital marketing. NewCo covers “the biggest shift in business and society since the Industrial Revolution” with articles on digital marketing, social media privacy, online etiquette, and more. Jimmy Guterman has over twenty years of experience as a successful editor, magazine writer, book author, and consultant.…

Dave Friedman on how PR firms, digital marketing agencies, and journalists are adapting to the rise of digital media. Dave Friedman has helped clients leverage technology and marketing to build stronger relationships with buyers throughout his career. His background combines the disciplines of consulting and marketing to create deep insight into the behavior of the…

Stowe Boyd reveals how antiquated notions of PR hurt companies in the online atmosphere, the new ethics of social media, and the death of the conventional press release. SHOW NOTES: 04:40 – Boyd sounds off on the new ethics of the blogosphere and how he ruffled the feathers of blogging giant Shel Holtz. 07:10 –…

David Greising shares his thoughts on the sale of Tribune, the economic future of the news business, and The Chicago Tribune’s strategy for maintaining readership. “Zell lands Tribune,” the recent article by Chicago Tribune Chief Business Correspondent David Greising made waves. As the deal was nonselectively disclosed to the public, The Chicago Tribune relied upon…

Reputation Management, why key nations slip in the rankings, the impact of digital marketing, and social media at the World Economic Forum with Matthias Lufkens.   SHOW NOTES:   05:31 – Lufkens discusses the World Economic Forum’s annual Global Information Technology Report and the turmoil in the top 10 rankings. 07:35 – Lufkens on the…

Digital marketing executive Jeanette Gibson goes on the record to discuss Cisco’s online newsroom, Internet First marketing communications, public relations, and reputation management best practices. Digital Marketing Insights 05:19 – Jeanette Gibson details the creation and evolution of Cisco’s new media team and how they have adapted and continue to adapt to the new media…