Digital Marketing Communications Best Practices with Dave Friedman
Dave Friedman talks about the relationship between digital and traditional media, digital marketing communications and journalism.
Throughout his career, Dave Friedman has helped clients leverage technology and marketing to build stronger relationships with buyers.
His background combines the disciplines of consulting and marketing to create deep insight into the behavior of the digital consumer.
Friedman received a BA from Cornell University and MBA from the University of Chicago Graduate School of Business.
05:49 – Friedman describes the digital marketing, advertising and social media management services he provides and says whether or not his company is a threat to traditional media.
09:37 – The popularity of digital marketing and how it affects markets research.
11:10 – Revolutionizing online engagement through digital first communications strategies.
13:15 – Friedman on peer to peer technolovy and the importance of participating in trending digital conversations online.
15:13 – His strategy for building an online client base and the two most important things to remember when engaging clients in digital spaces.
19:47 – Weighing the pros and cons of SEO versus social engagement. Exploring the ethics of digital marketing communications.
23:54 – The shift in vision surrounding online marketing communications and the importance of planning ahead.
26:58 – Friedman offers his thoughts on the fate of the journalist and how we can help these professionals move into the 21st century.
28:33 – The symbiotic relationship between physical product and online experience and how big corporations like AT&T are redefining themselves in the digital arena through brand activation and engagement..
35:45 – End.