Social Media Ethics with Stowe Boyd
Stowe Boyd reveals how antiquated notions of PR hurt companies in the online atmosphere, the new ethics of social media, and the death of the conventional press release.
04:40 – Boyd sounds off on the new ethics of the blogosphere and how he ruffled the feathers of blogging giant Shel Holtz.
07:10 – Will PR professionals relinquish control and join the conversation?
09:22 – Boyd on the nature of consensual blogs.
15:27 – Boyd opines on the most effective use of social media and its relation to the broadcast model.
16:47 – Boyd slams the social media press release as an antiquated notion, a holdover from the days of the telegraph, and offers ways to enter the 21st century.
19:58 – Schwartzman and Boyd debate the validity of the press release as a means to distribute information. Boyd ridicules companies that ignore technological trends.
25:56 – Thinking outside the box: new tactics for a new media era.
28:30 – What are the key ways companies can abide by social media ethics?
30:26 – Boyd discusses the nature of authority vs. integrity in both traditional media and the blogosphere.
33:33 – Facing a moral dilemma: How PR firms should behave in the blogosphere when their livelihood depends on promoting a person or product.
36:40 – Boyd on why he is legitimate and relevant.
37:07 – Plugging Boyd’s upcoming keynote speech at the 2007 PR Online Convergence Conference titled “Bloggers and PR: Why Can’t We Just Get Along.”
38:31 – End.