James Spanfeller, President & Chief Executive Officer of Forbes.com, a leading media Internet company, and as Executive Vice President of Electronic Publishing for Forbes, publisher of Forbes, the nation’s leading business magazine talks about the future of advertising.
05:00 – Spanfeller describes his role at Forbes.com and his history in print magazines and online media.
06:10 – Spanfeller answers the question, “Is print advertising worth more than online advertising?”
07:17 – Spanfeller elaborates on the ways advertisers can use digital media to reach a highly targeted audience.
08:30 – The advantages of tracking and measuring new media over mainstream media.
08:52 – How online advertising is becoming integrated into traditional marketing campaigns and public relations campaigns.
10:30 – Spanfeller shares his opinion on the future of the thirty-second spot.
11:42 – The launch of the Forbes.com Video Network.
14:37 – Spanfeller explains how the internet gives users control of the media they access.
15:08 – Forbes.com’s partnership with Facebook.
16:25 – Spanfeller’s advice to corporations seeking to manage their online reputations.
20:10 – The creation of the Forbes’ Corporate Organizational Chart Wiki.
23:30 – Spanfeller’s best advice for marketing and PR professionals looking to integrate digital media marketing into their public relations campaigns.
25.13 – End.
By Paul Sableman – Forbes Magazine, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=63695596
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