Reputation Management via Social Media at the World Economic Forum with Matthias Lufkens


Reputation Management, why key nations slip in the rankings, the impact of digital marketing, and social media at the World Economic Forum with Matthias Lufkens.  


05:31 – Lufkens discusses the World Economic Forum's annual Global Information Technology Report and the turmoil in the top 10 rankings.

07:35 – Lufkens on the Global Information Technology Report in relation to the world economy and his analysis of what the change in rankings implies.

10:01 – The methodology behind the Global Information Technology Report.

11:24 – Surprises of this 2006-2007 Global Information Technology Report.

11:54 – What happened at the Davos World Economic Forum this year?

13:21 – Controversy surrounding former CNN chief news executive Eason Jordan‘s sacking resulted from a blogger's commentary filed during a private session that was supposedly off the record.

16:19 – Lufkens on relations practices and credentials policies at the World Economic Forum.

17:28 – Why private is public: Lufkens explains the Chatham House Rules and their role in facilitating naked conversations.

18:52 – Lufkens reveals the consequences for breaking Chatham House Rules or reporting on off-the-record sessions.

19:34 – Applying media relations practices to mainstream media and social media alike.

20:28 – Lufkens discloses which countries are rapidly expanding their Information Technology infrastructures and stresses the importance of engaging those countries that lag.

22:07 – Lufkens on how he used marketing information technology to extend the conference's reach.

23:50 – Lufkens on the strategy behind the Davos Conversation website, which extended the reach of the World Economic Forum.

26:52 – Lufkens on the Davos Conversation website as a gateway to the World Economic Forum's online presence.

28:39 – Lufkens describes the arsenal of social media and marketing information technology employed by the World Economic Forum and the value of social media press releases.

33:41 – End.

Photo by Robert Scoble

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