On the Record Online Podcast

Basics of Pitching Company News with Veteran Journalist Spencer Ante

By Eric Schwartzman | June 9, 2008

BusinessWeek computers department editor Spencer Ante goes On the Record…Online to discuss his new book Creative Capital: Georges Doriot and the Birth of Venture Capital on the birth of venture capital in the United States.  Show notes: 4:54 – Ante details a typical day at the office. 6:17 – Ante on his new book recently…

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Pitching Stories to Opinion Page Journalists

By Eric Schwartzman | June 3, 2008

San Jose Mercury News Opinion Page Editor Barbara Marshman and Orange County Register Opinion Page Senior Writer and Columnist Steven Greenhut to discuss the personality of their newspaper’s opinion sections and their predictions for where opinion journalism is heading in the age of citizen journalism and social media. Show notes: 4:03 – Marshman on her…

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Social Media Public Relations Training in Singapore

By Eric Schwartzman | May 28, 2008

This is an excerpt from a Social Media Training Workshop I led at the Strategic Media Relations Conference & Workshop in Singapore. This particular audio recording is about podcasting. The session was attended by government officials of Singapore, non-profit organizations, academic institutions and other influentials in the region. SchI talked about  podcasts of Disneyland, Ecast,…

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Managing Public Relations at Coca-Cola with Ray Crockett

By Eric Schwartzman | May 16, 2008

Join us in this podcast as Ray Crockett, the Director of Communications for Coca-Cola, shares insights into the company’s embrace of social media, the unique challenges corporate communications agencies face, and the secrets to thriving in enterprise public relations. Gain an exclusive look into the evolving landscape of Coca-Cola’s consumer public relations strategies and the…

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Forrester Analyst and Groundswell Co-author Josh Bernoff

By Eric Schwartzman | May 7, 2008

Forrester Research Vice President & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff about the impact of digital media on marketing and public relations. Show Notes: 1:16 – Digital Impact Conference in NYC, June 9-10 4:11 – Bernoff defines a Groundswell. 7:04 – Bernoff reveals how social…

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Managing Public Relations at Cisco with Maureen Kasper

By Eric Schwartzman | April 11, 2008

Cisco Systems Senior Director of Corporate Communications Maureen Kasper discusses social media management best practices, digital organizational communications and the collapsing walls between internal and external communications. Show notes: 0:28 – Intro 4:25 – Kasper on how social media impacts her job responsibilities. 6:35 – Kasper discusses her biggest challenge to getting Cisco’s internal team…

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Pitching Company News to Business Journalists with Jon Fine

By Eric Schwartzman | March 20, 2008

BusinessWeek media business columnist and contrarian Jon Fine on the state and future of the news gathering business, social media and productive relationships with public relations representatives.   3:10 – Fine on the PR/reporter relationship. 5:17 – Fine on the digital distribution of the news. 7:26 – Fine describes his BusinessWeek column “Media Centric.” 8:26 –…

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Debunking the Wisdom of the Crowds Myth with Slate Reporter Chris Wilson

By Eric Schwartzman | March 7, 2008

Slate reporter Chris Wilson — author of “The Wisdom of the Chaperones Digg, Wikipedia, and the myth of Web 2.0 democracy” — reveals the dirty little secret about the mythical wisdom of the crowd that never materialized. Show notes: 4:55 – Wilson shares his secret about user-generated content websites that is little known among the…

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Marketing through Podcasts with Disneyland VP Duncan Wardle

By Eric Schwartzman | February 17, 2008

VP Global PR Disney Parks & Resorts Duncan Wardle discusses the impact podcasts and social media marketing has had at Disneyland Resorts.   Duncan Wardle is Vice President of Walt Disney World and Global PR for Disney Parks.  His current role encompasses the strategic development and execution of PR campaigns designed to raise awareness and…

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SEO Training Deep Dive with Lee Odden

By Eric Schwartzman | February 1, 2008

CEO of TopRank Online Marketing Lee Odden provides a free SEO training course in this exclusive podcast.   This PR podcast was recorded at the Public Relations Society of America International Conference in Philadelphia.   Lee Odden is CEO of TopRank Online Marketing, a leading Internet marketing agency that specializes in helping companies improve sales…

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No Guarantee Policy

This information is provided by Schwartzman & Associates, Inc. for informational purposes and is intended to furnish users with skills and knowledge to aid their marketing pursuits. However, the achievement of specific outcomes or results cannot be guaranteed by Schwartzman & Associates, Inc., a consulting agency firm.