Forrester Analyst and Groundswell Co-author Josh Bernoff
Forrester Research Vice President & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff about the impact of digital media on marketing and public relations.
1:16 – Digital Impact Conference in NYC, June 9-10
4:11 – Bernoff defines a Groundswell.
7:04 – Bernoff reveals how social technologies challenge institutional power.
9:05 – Bernoff categorizes social media participants.
10:53 – Bernoff defines the acronym P.O.S.T., and how it is spliced into an ideal marketing strategy.
12:21 – Bernoff on the Social Technographics Profile.
13:25 – Bernoff shares the mistake most organizations make participating in groundswells.
15:23 – Bernoff’s biggest surprise from evaluating social media research data.
17:30 – Bernoff on how corporate culture affects a company’s adoption of social media.
23:20 – Bernoff on achieving social media objectives and effectively measuring awareness and ROI.
26:01 – Bernoff on whether or not organizations should create a forum for dissent on their company website.
29:19 – End
Photo by Bernard Goldbach.