Pitching Company News to Business Journalists with Jon Fine

samson-ZGjbiukp_-A-unsplash

BusinessWeek media business columnist and contrarian Jon Fine on the state and future of the news gathering business, social media and productive relationships with public relations representatives.  

3:10 – Fine on the PR/reporter relationship.

5:17 – Fine on the digital distribution of the news.

7:26 – Fine describes his BusinessWeek column “Media Centric.”

8:26 – Fine’s policy on embargoes.

12:40 – Fine on whether or not newspapers will survive.

15:30 – Fine on whether or not video on demand poses a challenge to cable and broadcasting.

26:23 – Fine on corporate adoption of new media.

28:40 – Fine on the appeal of social networks.

30:15 – Fine shares his opinion on the credibility of mainstream media blogs.

33:28 – End  

Note:  There is some drop out that occurs during the interview which omits a word or two here and there. You’ll hear it when you listen.  We think it was a RAM problem that we’ve corrected for future podcasts.

Photo by Samson on Unsplash

Join My Weekly Webinar

prtw-romm

Weekly video chat on the latest earned, shared and owned media tools and trends.

Digital Marketing Podcasts

B2B Lead Gen Podcast

The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.

Podcast edition of a live, weekly video chat about the latest developments in PR Tech. Join us at prtechwednesdays.com.

PR Tech Wednesdays Podcast Edition by Eric Schwartzman

On the Record...Online

The podcast about how technology is changing the way organizations communicate, and the way people consume media and information.

On the Record Online Podcast by Eric Schwartzman