Pitching Company News to Business Journalists with Jon Fine

Eric Schwartzman

I help #startups, change-ups & scale-ups pivot to #digitalmarketing Podcasts: http://ericschwartzman.com/prtw & http://ericschwartzman.com/b2blg SaaS founder & author

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BusinessWeek media business columnist and contrarian Jon Fine on the state and future of the news gathering business, social media and productive relationships with public relations representatives.

3:10 – Fine on the PR/reporter relationship.

5:17 – Fine on the digital distribution of the news.

7:26 – Fine describes his BusinessWeek column “Media Centric.”

8:26 – Fine’s policy on embargoes.

12:40 – Fine on whether or not newspapers will survive.

15:30 – Fine on whether or not video on demand poses a challenge to cable and broadcasting.

26:23 – Fine on corporate adoption of new media.

28:40 – Fine on the appeal of social networks.

30:15 – Fine shares his opinion on the credibility of mainstream media blogs.

33:28 – End

Note: There is some drop out that occurs during the interview which omits a word or two here and there. You’ll hear it when you listen. We think it was a RAM problem that we’ve corrected for future podcasts.

Photo by Samson on Unsplash