Managing Public Relations at Cisco with Maureen Kasper

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Cisco Systems Senior Director of Corporate Communications Maureen Kasper discusses social media management best practices, digital organizational communications and the collapsing walls between internal and external communications.
Show notes:
0:28 – Intro
4:25 – Kasper on how social media impacts her job responsibilities.
6:35 – Kasper discusses her biggest challenge to getting Cisco’s internal team to adopt new media and social media tools and technologies.
9:34 – Kasper reveals two big opportunities that social media gives internal communicators.
13:59 – Kasper shares Cisco’s objectives when using social media.
15:14 – Kasper on Cisco helps its employees blog responsibly.
16:46 – Kasper‘s biggest surprise about how organizations are using social media.
18:50 – Kasper on the separation between internal and external communications.
20:58 – End
Photo by Leonardo Rizzi
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