Cisco Systems Senior Director of Corporate Communications Maureen Kasper discusses social media management best practices, digital organizational communications and the collapsing walls between internal and external communications.
0:28 – Intro
4:25 – Kasper on how social media impacts her job responsibilities.
6:35 – Kasper discusses her biggest challenge to getting Cisco’s internal team to adopt new media and social media tools and technologies.
9:34 – Kasper reveals two big opportunities that social media gives internal communicators.
13:59 – Kasper shares Cisco’s objectives when using social media.
15:14 – Kasper on Cisco helps its employees blog responsibly.
16:46 – Kasper‘s biggest surprise about how organizations are using social media.
18:50 – Kasper on the separation between internal and external communications.
20:58 – End
Photo by Leonardo Rizzi
Download the Report
State of Traditional & Social Media Monitoring
- Beyond AI hype; state of sentiment analysis
- Overcoming media monitoring challenge
- Features comparison grid
- How to monitor the business impact of PR
- Getting strategic intelligence from media monitoring
- And much, much more
PR Tech Wednesdays
Strategic communicators share insights on where we the industry every Wednesday from 12-1pm Pacific Time
In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of…
Morgan Stanley’s recent decision to loosen the reign for their financial advisers on Twitter is the latest…
Ideally, you want someone with a neutral point of view editing Wikipedia entries, not PR firms clandestinely…
Most people think social media compliance is just for regulated industries. And it’s true that regulated industries…