On the Record Online Podcast

Christopher Penn, Eric Schwartzman and John Wall present a special mash-up episode about online PR and social media marketing. Show Notes: 2:56 – John Wall on Korn Ferry CMO Don Spetner’s upcoming presentation on the skills public relations professionals need in the current job market, and Christopher Penn asks about the state of PR job…

Digital marketing training programs aren’t all Media Bistro offers. Listen in as Media Bistro founder and cyber hostess Laurel Touby talks about the importance of social media lingo, how to build a profitable, sticky online community and what color to paint your nails in a down economy. Media Bistro Digital Marketing Training Program 1:23 –…

PR Agencies have different strengths and weaknesses. Client’s Guide to Hiring a PR Firm with Jon Greer of Catching Flack interviewed at the Public Relations Society of America International Convention in Detroit. Jon Greer is a senior communications strategist with over 20-years in media and communications, including over 20 years as a public relations consultant.…

Media training can help you interview better when you talk to reporters, journalists and online influencers. This free media training course features Commcore Consulting Group CEO Andrew Gilman, a master media trainer, who was interviewed following his master class at the PRSA International Convention in Detroit. Commcore provides executives and spokespeople in corporations, associations and…

Entrepreneur Loic LeMeur talks about how he mobilized the web to support Sarkozy’s election campaign, how digital marketing has changed public relations for tech startups, the impact of increased transparency on personal privacy, and how he hires tech PR agencies. Tech Startup Marketing Highlights 2:36 – Loic LeMeur talks about how he became one of…

In this exclusive interview on crisis management, PIER Systems Founder & CEO Gerald Baron explains the trends in online crisis communications, software public relations firms rely on, and the insatiable quest for speed in the media relations business. PIER Systems is an on-demand information management software. PIER Systems differentiates its software by tailoring its offering…

In this exclusive episode, Edelman Media Chief Steve Rubel delivers a gripping keynote about the state of news media relations and what it means for PR firms. Show notes: 1:13 – Intro to Rubel’s speech at the Digital Impact Conference. 2:51 – Rubel online public relations responsibilities at Edelman Digital. 3:46 – Rubel on the…

This is an exclusive interview with Content Marketing Lead, Augmented Reality (AR) & Virtual Reality (VR) at Facebook Mike Manuel recored at the PRSA International Conference about managing digital public relations campaigns and social media management best practices. Show Notes: 4:45 – Mike Manuel discusses the presentation he delivered with Patrick Seybold and Jeff Rubenstein…

Verizon [NYSE:VZ] SVP Media Relations Eric Rabe is a senior public relations counselor with deep experience in crisis management, public relations, B2B stakeholder relations, and union-related strategic communications. He discusses how broadband speeds impact Verizon’s corporate reputation, consumer research on free municipal wireless, leading public affairs on net neutrality issues, the use of press releases…