On the Record Online Podcast

How do businesses use social media differently than individuals, what’s the secret to leveraging social media to steer B2B purchasing decisions and how do you sell social media to disengaged bosses, coworkers and clients? These are other B2B Social Media Topics are discussed on this expert panel produced by Social Media Club L.A. that I…

Dan Goldman (@danielg280), Mayo Clinic and Advisory Board member to the Mayo Clinic Center for Social Media, discusses the Health Insurance Portability and Accountability Act (HIPAA) and social media. The Mayo Clinic has been at the forefront of the use of social media for marketing communication since the dawn of social networking. Most other healthcare…

  Guest host Andrea Vascellari and Eric Schwartzman discuss Le Web 2012 which ran from Dec. 4-6 in Paris.

This is Episode 30 of the Social Pros Podcast featuring Eric Schwartzman, best-selling author, speaker, blogger, trainer and advisor.  Eric Schwartzman on the Social Pros Podcast Jay: Hey, everybody, and we’re back with another episode of Social Pros, shining the light on real people doing real work in social media. I am Jay Baer, joined,…

I’ve updated my social media policy template as a result of this conversation with Lisa Milam-Perez, who edits a blog by CCH Wolters Kluwer about US law and business practices and who recently published a post about the latest guidance from the National Labor Relations Board, which says organizations need to be more specific in…

If you’re a B2B growth marketer looking to generate leads on Linkedin marketing strategy, this podcast is for you.   You’re going to get tangible, applied Linkedin marketing tips and learn Linkedin marketing strategy from the company’s own developer advocate Kirsten Jones (@synedra), API Evangelist at Akamai Technologies who blogs at Princess Polymath. In this…

It sounds almost too good to be true: rent an apartment in any city for a fraction of what it costs to stay at a hotel. You get a kitchen, more space and save a lot of money.  And that much IS true. But with the savings comes the risk and stress of fending for…

In this podcast, recorded at Le Web 2011 in Paris, Christian Hernandez, Director of Platform Partnerships at Facebook discusses “The Power of the Graph” and explains why social design and engineering is the future of social marketing.   Social marketing campaigns — where people-powered social media optimization and social networking activities comprise the bulk of the social…

Most Facebook and LinkedIn members are outside of the US. So, when you market through social networks or SEO, you’re promoting your message to a global audience. To be successful, you need a global perspective. And that’s what this episode is about. In it, you will get significant take aways and marketing insights from what…