Facebook Marketing Update


In this podcast, recorded at Le Web 2011 in Paris, Christian Hernandez, Director of Platform Partnerships at Facebook discusses “The Power of the Graph” and explains why social design and engineering is the future of social marketing.  

Social marketing campaigns — where people-powered social media optimization and social networking activities comprise the bulk of the social marketing strategy — are about to be replaced carte blanche by web developers as the age of social media automation comes into fruition.

The workshop also features presentations by Facebook partner Axel Dauchez, CEO and Beatrice Tourvieille, marketing director at Deezer, and Jens Begemann, Founder and CEO or Wooga Games.

After a thorough discussion about the rationale behind the introduction of Facebook Timeline and the business case for integrating Facebook into online services to promote viral distribution, the developer partners discuss the increase in users they’ve secured, and why Wooga is focused on HTML5 as the future of social mobile app design.

Facebook Marketing Topics Discussed:

  • Why Social Design is the Future of Social Marketing
  • Facebook Social Graph, Object Graph and Interest Graph
  • Redesign of Facebook with Messaging, Newsfeed, Ticker and Profiles
  • From Edge Rank to Graph Rank, and it Changes Social Optimization
  • Beyond the “Like” Button. The Lexicon of Expanded Social Gestures
  • Why Fiskers and Geno Church Should Think Long and Hard About Timeline

Photo by Alex Haney on Unsplash

Join My Weekly Webinar


Weekly video chat on the latest tools and trends in online marketing and public relations.

Latest Research

2020 Startups Guide to Online Influence

If you want to get press, start with your owned and shared media strategy

2020 Guide to Finding Your Customers Online

Mockup Transp 2 (1)

Do it Yourself Guide to Public Relations


Online Marketing Podcasts

B2B Lead Gen Podcast

The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.

Podcast edition of a live, weekly video chat about the latest developments in PR Tech. Join us at prtechwednesdays.com.

PR Tech Wednesdays Podcast Edition by Eric Schwartzman

On the Record...Online

The podcast about how technology is changing the way organizations communicate, and the way people consume media and information.

On the Record Online Podcast by Eric Schwartzman