On the Record Online Podcast

This is part 2 in a 2 part series. It’s a recording of a Social Media Marketing Masters Panel that I moderated at a course I taught at UCLA with: Here’s part 1. They discuss the challenges of moving print journalism online, the credibility of blogs and wiki platforms, the economics of digital media, and…

This is part 1 in a 2 part series. It’s a recording of a Social Media Marketing Masters Panel that I moderated at a course I taught at UCLA featuring: Rob Barrett, GM, LATimes.com Larry Gerbrandt, GM, Nielsen Analytics Claude Brodessor, NPR’s “The Business” TMZ.com blogger Kevin Roderick They discuss digital media, main stream media,…

Just as Marilyn Monroe’s handprints are preserved at the Chinese Theater on Hollywood Blvd, so does this podcast preserve entertainment PR legend Warren Cowan, who shares about walking the red carpet at the Oscars, working with A-listers, and the history of the motion picture premiere.   After a stint with public relations company Alan Gordon…

Anne Thompson share how PR firms and in-house public relations staff at motion picture studios structure campaigns to win Oscar nominations, and how social media influences the nominations.  In my entertainment PR days, I escorted nominees on many red carpets during awards season. In this interview, the deputy film editor of The Hollywood Reporter, Anne Thompson,…

Award season is fun when you’re young and single. Schwartzman & Associates was the PR agency of record for the Pussycat Dolls back in the day, and I had the pleasure of escorting them on many a red carpet. But award campaigning has changed quite a bit since then; my guest Steven Gaydos explains in…

This is an exclusive interview with Deadline Hollywood founder Nikki Finke about how PR firms orchestrate their Academy Awards PR campaigns, Harvey Weinstein’s Oscar campaigning strategy, and how she manages to write her brash, in-your-face style of journalism without losing access to inside sources.  She used to be known as the “most feared, despised, and…

I recorded an exclusive interview with Billboard Editor Antony Bruno about the magazine’s digital transformation, how he fields story ideas from PR firms, and what media outlets influence him.   Antony Bruno joined Billboard in 2005 to cover the emerging field of digital entertainment, including music downloads, MP3 players, ringtones, wireless downloading, P2P, video games,…

Julian Myers shares entertainment public relations consulting lessons learned, managing client expectations, and how a PR firm pitches story ideas to reporters.   The owner of Julian Myers Public Relations, he has worked in public relations for 67 years. Myers is in his 33rd year of teaching “Entertainment Public Relations” at UCLA Extension and his…

This is a recording about the best way to market your podcast with podcasting pioneers Tim Bourquin, Michael Geoghegan, Jason Van Orden, Wing Yu, and yours truly discussing best practices for using a digital marketing agency to promote a podcast. It was recorded at a special podcasting panel at the Consumer Electronics Show in Las…

This is a cool interview with a music industry consultant, observer, and journalist Geoff Mayfield, talking about his role charting digital music plays when he was editor at Billboard, the legislative shortcomings of the DMCA and escalating ring-tone sales.  Schwartzman & Associates was PR Agency of record for Gracenote (formerly CDDB). We worked with Billboard…