Posts by Eric Schwartzman
How to Pitch Brad Stone at Newsweek
This is one of my first podcasts. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features Brad Stone, who at the time was a technology reporter with Newsweek Magazine where he covered consumer electronics and interactive gaming. This podcast was recorded to help technology public relations firm professionals improve their…
Read MoreHow to Pitch Chris Taylor at Time Magazine
This is one of my first podcasts. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features Time Magazine Silicon Valley Bureau Chief Chris Taylor sharing these nuggets with tech PR firms: Photo by Charisse Kenion on Unsplash
Read MoreHow to Pitch USA Today with Elizabeth Weise
This is one of my first podcasts. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features Elizabeth Weise, national correspondent at USA Today telling biotech and healthcare public relations firm executives: This podcast was designed to be useful to biotech and healthcare public relations firms researching best practices for media…
Read MoreHow to Pitch the Wall Street Journal with Nick Wingfield
Wall Street Journal technology and video game reporter Nick Wingfield talks to public relations firm leaders about effective PR media pitches, the art of condensing a media pitch into an email subject line, the dangers of “undecipherable marketing mumbo-jumbo” language on Web sites, why the Journal is growing their analytical perspective and breaking technology news…
Read MoreWorking in Tech PR with Sun Microsystems VP Andy Lark
Andy Lark, formerly VP of Communications at Sun Microsystems is an expert on the subject of blogging for business and how participatory journalism is reshaping the public relations agency business. I was delighted to hear his keynote at the NewComm Forum in Napa earlier this year. Named by PR Week as one of the “Most…
Read MorePitching the San Jose Mercury News with Editor David Satterfield
Pulitzer Prize-winning San Jose Mercury News Managing Editor David Satterfield talks about: By Coolcaesar at the English language Wikipedia, CC BY-SA 3.0, Link
Read MoreCNN Fires Eason Jordan for Comments Shared by Online Influencers
Eason Jordan’s resignation wasn’t so much a victory for online influencers as it was a reputation management failure. By failing to adapt the network’s media relations practices in a meaningful way to work for online influencers, CNN set him up. CNN’s and Eason Jordan’s mistake was trying to mandate conventional media relations tactics with digital…
Read MoreDigital Public Relations Could Solve Industry’s PR Problem
An article on the cover of the New York Times Sunday Business section titled “Spinning Frenzy: Bad Press for P.R.” (which is also the lead business story at nytimes.com) brings the Armstrong Williams/Ketchum/Dept. of Education scandal to the attention of a mainstream audience. The story ends with the following quote: “It’s an opportunity for people…
Read MoreImprove Marketing Accountable with Digital PR
Ron Aslop’s article in yesterday’s Wall Street Journal on the need for M.B.A. programs to do a better job covering public relations and marketing communications in their curriculum quotes McCall Butler of Fleishman-Hillard Public Relations in New York saying… “MBA programs are very obsessed with numbers, and since you can’t tie numbers easily to communications,…
Read MoreFinding 72 Market Street’s Kick-Ass Chili Recipe Online
I’ll be far away from the real Jerry McGuire, sports agent Leigh Steinberg who hosts his famous Super Bowl Party every year, watching the game at home instead with friends and family on our new Panasonic HD Plasma with Bose Surround Sound. I handled public relations for the release of Leigh’s book “Winning with Integrity.”…
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