Posts by Eric Schwartzman
How to Pitch Leo Laporte of TWiT
This is an exclusive interview with Leo Laporte, technology journalist, author and host of the #1 podcast according to Apple iTunes “This Week in Tech” about: Photo by Christopher Michel
Read MoreHow to Pitch John Markoff at the New York Times
This is one of the first podcasts I ever did. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features John Markoff, technology reporter with the New York Times discusses: Photo by Niall Kennedy
Read MoreHow to Pitch Richard Johnson at the New York Post’s Page Six
This is one of the first podcasts I ever did. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference, which draws public relations firm agency professionals nationwide, and features Richard Johnson, editor of the New York Post’s Page Six, the most influential gossip page in the country who talks about How he…
Read MoreHow PR Sparked the Long Tail
Keith O’Brien puts the origin of the Long Tail on the record in PR Week: “For instance, Robbie Vann-Adibé, then CEO of Ecast, told Wired that 99% of the top 10,000 tracks on Ecast jukeboxes are played at least once a month. And since storage costs are negligible, the company earns its revenue as much…
Read MoreUSTA Manages Reputation with New Coat of Paint
On television, conflict equals ratings. One of the most exciting moments at last year’s US Open was created by a terrible line call in a match between Capriati and S. Williams. Williams was robbed. But there was nothing she could do since the USTA does not allow for challenges, something some of the television announcers,…
Read MoreSocial Media Aggravates Credibility at New York Times
Shared media has made it exceedingly difficult to ignore online conversations. But still, why is it we so often need a crisis to get acknowledge what’s being said in social networks? Why wait until things get so bad you have to call in a crisis communications team, when a little empathy would have sufficed? As…
Read MorePodcasting from Trade Shows and Conferences
I recently produced podcast interviews with keynote speakers, moderators and seminar panelists at the AD TECH conference in San Francisco. As the traditional business of media shifts from a model where broadcasters “push” content on their own schedules to a model where consumers “pull” the content they want to a variety of devices, we hope…
Read MoreIngenious News Media PR Placements – Google Doodles
What is the best media placement you can possibly earn for your client? It’s not a cover story at nytimes.com, wsj.com, or CNN.com, even though they’re some of the most challenging earned media opportunities out there. It’s a Google Doodle. I’m not talking about paid media, mind you. By media placements, I mean earned media…
Read MoreHow to Pitch Wired Magazine Editor Jeffrey O’Brien
If you’re crafting a media pitch for Wired Magazine, this interview explains how to write a media pitch that gets considered. Jeffrey shares what every tech PR firm pro should know before they send a media pitch to Wired Magazine. Topics include:
Read MorePitching Mobile Tech News with Chris Null
This is one of the first podcasts I ever did. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features Mobile Magazine editor Christopher Null. He gives entertainment, technology, and media public relations firms representing wi-fi and mobile entertainment accounts great media relations tips on pitching stories. What type of stories…
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