How PR Sparked the Long Tail

Keith O’Brien puts the origin of the Long Tail on the record in PR Week:

“For instance, Robbie Vann-Adib√©, then CEO of Ecast, told Wired that 99% of the top 10,000 tracks on Ecast jukeboxes are played at least once a month. And since storage costs are negligible, the company earns its revenue as much from the lesser-played tracks as the platinum singles…

I was the PR representative for Ecast that arranged the meeting for the Wired article.

My agency experiences the importance of “Long Tail” thinking first-hand. What generates big buzz is not necessarily going to bring in more revenue.

When I analyzed hits to my website, “Britney Spears” was the most popular search term bringing people to my homepage because of my work on a Britney Spears concert tour.

Consumers interested in Britney Spears are not the right traffic for me. But looking further down on the keywords, those are where I see the long tail keyword that get us in front of the right people.

SEO for B2B if all about longtail keywords.

My Book

Connect

Whitepapers

Podcasts

Featured in...

Join My Weekly Webinar

prtw-travel-pr2

Weekly video chat on the latest earned, shared and owned media tools and trends.