How to Pitch Leo Laporte of TWiT

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Eric Schwartzman

Eric Schwartzman

I help #startups, change-ups & scale-ups pivot to #digitalmarketing Podcasts: http://ericschwartzman.com/prtw & http://ericschwartzman.com/b2blg SaaS founder & author

Podcast: Play in new window | Download (Duration: 45:26 — 21.8MB) | Embed

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This is an exclusive interview with Leo Laporte, technology journalist, author and host of the #1 podcast according to Apple iTunes “This Week in Tech” about:

  • Why he majored in Chinese History
  • How he selects the topics for TWiT, whether or not podcast listeners are influencers
  • How podcasting is impacting the rules of media relations engagement
  • How he thinks public relations professionals should adapt to new communications technologies
  • The challenge RSS poses to terrestrial broadcasters
  • The risk on spoilers in an on-demand media consumption world
  • And why he hates spin control

Photo by Christopher Michel

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Eric Schwartzman

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