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Podcasting Live from Ad Tech Conference in San Francisco

I will be podcasting interviews with keynote speakers, moderators and seminar panelists from the AD: TECH 05 conference in San Francisco this Monday and Tuesday. We have an impressive line-up of guests confirmed, including:

You can register now and subscribe to the RSS news feed to receive the interviews automatically to your iPod or MP3 player on-demand, or stream them on your computer at the sponsor’s Web site.

As the traditional business of media shifts, from a model where broadcasters “push” content on their own schedules, to a model where consumers “pull” the content they want to a variety of devices, we hope the business of public relations and marketing communications will follow suit by focusing on developing valuable, original content that appeals to their key audiences, instead of conventional transmission based “push” initiatives, like the distribution of press releases.

If you have specific questions you’d like us to pose to any of the guests confirmed at AD:TECH, post them as a comment to these blog entry and we’ll do our best to get them in. Thanks!

Guests Expected

Mon., Apr. 25
• John Costello, EVP, Home Depot
• Bambi Francisco, reporter, CBS Marketwatch
• Taddy Hall, chief strategy officer, Advertising Reach Foundation
• Mike Shields, senior reporter, MediaWeek
• Carolyn Tang, Orbitz.com
• Peter Figueredo, CEO, NetExponent
• Michael Tchong, CEO, Trendscape

Tues., Apr. 26
• Dr. Jeffrey I. Cole, director, Center for the Digital Future, Annenberg, USC
• Rebecca Lieb, executive editor, ClickZ Network
• Dr. Roger D. Blackwell, professor of marketing, Ohio State University
• Kris Oser, reporter, Advertising Age
• Mitch Oscar, executive vice president, Carat Digital
• Jeff Lanctot, vice president, Avenue A / Razorfish

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