Posts by Eric Schwartzman
Influencer Marketing in Public Relations with Emily Riley
In this candid interview with Emily Riley, CEO and Founder at Riley Strategic – which provides competitive positioning, marketing, product roadmap planning, thought leadership, analyst, and public relations agency services to clients – she shares all kinds of details about working with social media influencers and social media marketing best practices Emily Riley was an…
Read MorePublic Relations Experts Focus on Tolerance and Tech at International Conference
Public Relations Society of America CEO Cheryl Proctor-Rogers opened the PRSA International Conference in Salt Lake this afternoon with a challenge to public relations firm leaders to be careful not to surround themselves only with others like themselves who share the same cultural experience. Rather than hire employees with similar political and social views, she…
Read MoreVideo Game Public Relations Primer with Dean Takahashi of Venture Beat
This is a foundational briefing from reporter Dean Takahashi for video game public relations firms. If you want to specialize in public relations for the video game industry, this exclusive interview will bring you up to speed quickly on media relations best practices in this vertical. Before Venture Beat, Dean Takahashi was a San Jose…
Read MorePodcast Audience Measurement and Valuation with Ron Bloom
In this exclusive interview, Podshow CEO Ron Bloom shares best practices for podcast advertisers, podcast measurement, and valuing podcast audiences. Ron Bloom is the visionary CEO and business leader behind the founding of PodShow. Mr. Bloom is ultimately responsible for PodShow’s business units, team building, operations, financing and hyper-growth. Bloom was the chief strategist in…
Read MorePodcast Marketing Strategy with Nielsen Analyst Larry Gerbrandt
I had the good fortune to sit down one-on-one with General Manager and Senior VP of Nielsen Analytics Larry Gerbrandt and talk about measuring podcasts against other media forms, the behavior of podcast users, and where podcast measurement is heading. This is a recording of our conversation, which is insightful if you’re working on creating…
Read MorePodcast Marketing Metrics with David Sifry
David Sifry is VP of the Center for Technology and Society at the Anti-Defamation League. Before that, he was the CEO of Technorati, the first RSS search engine. In this interview, we talk about building a business case for podcasting, podcasting marketing, and RSS advertising. David Sifry is a serial entrepreneur with over 30 years…
Read MoreDigital Media Analytics at the Audit Bureau of Circulations
Michael J. Lavery, former president of the Audit Bureau of Circulations, talks frankly about paid versus non-paid circulation and the value of print versus online media impressions. Michael J. Lavery is president and managing director of the Audit Bureau of Circulations (ABC), the world’s first and largest circulation-auditing organization and North America’s preferred circulation auditor. …
Read MorePodcast Advertising and Measurement with Michael Dunn
Michael Dunn is CTO of Ultra, bringing the blockchain revolution to the gaming industry and creating a fair ecosystem for the future of games distribution. I had a conversation with him when he was at Hearst Interactive Media about podcast advertising and measurement. When he was VP with Hearst Interactive Media, Michael was focused on…
Read MorePodcast Marketing with Pete Blackshaw at Nielsen
Pete Blackshaw is Chief Executive Officer, Cintrifuse Syndicate Fund & Startup Incubator. I recorded this interview with him when he was at Nielsen BuzzMetrics, a startup with amazing PR that Nielsen bought. Pete and I talked about podcast measurement, podcast advertising, and podcast marketing. When Pete Blackshaw was CMO of Nielsen BuzzMetrics, he helped companies…
Read MorePodcast Marketing Deep Dive with Gregory Galant
Muck Rack CEO Gregory Galant discusses podcast measurement, valuing an audience, and building a business case for podcasting. When this was recorded, Gregory Galant was CEO of RadioTail, a firm facilitating podcast marketing. He fell in love with podcasting when he started Venture Voice, a podcast that profiles entrepreneurs and venture capitalists. Greg has worked…
Read More