Podcast Marketing Metrics with David Sifry
David Sifry is VP of the Center for Technology and Society at the Anti-Defamation League. Before that, he was the CEO of Technorati, the first RSS search engine.
David Sifry is a serial entrepreneur with over 30 years of software development and industry experience.
Before Technorati, he was co-founder and CTO of Sputnik, a Wi-Fi gateway company. Before that, he cofounded Linuxcare, where he served as CTO and vice president of engineering.
He also served as a founding member of the board of Linux International and was on the technical advisory board of the National Cybercrime Training Partnership for Law Enforcement.
6:32 – David Sifry talks about how much traffic Technorati gets a day and the growth of Technorati.
7:29 – Sifry on the demographics of Technorati users.
9:10 – Sifry reveals how advertisers can reach their target audience groups on Technorati.
10:19 – Sifry talks about podcast marketing, getting subscribers, and how to distribute your podcast on Apple Podcasts and Spotify.
12:59 – Sifry discusses different types of RSS feeds and adds advertising to your feed, “You can choose how you want people to consume your site.”
17:53 – Sifry talks about selecting podcasts for advertising, product placement, and podcasting and the particular podcast metrics that advertisers should use.
21:04 – Sifry on determining the behavior of a particular person subscribing to a feed.
22:43 – Sifry discusses whether there is a standardized metric for podcast popularity.
24:41 – Sifry talks about the qualitative metrics marketers and advertisers should be looking at.
30:20 – Sifry on inserting advertising feed as a partial text item.
34:18 – Sifry on the future of measurement and Technorati.
39:49 – End.
Photo by Doc Searls