Posts by Eric Schwartzman

David Greising shares his thoughts on the sale of Tribune, the economic future of the news business, and The Chicago Tribune’s strategy for maintaining readership. “Zell lands Tribune,” the recent article by Chicago Tribune Chief Business Correspondent David Greising made waves. As the deal was nonselectively disclosed to the public, The Chicago Tribune relied upon…

Reputation Management, why key nations slip in the rankings, the impact of digital marketing, and social media at the World Economic Forum with Matthias Lufkens.   SHOW NOTES:   05:31 – Lufkens discusses the World Economic Forum’s annual Global Information Technology Report and the turmoil in the top 10 rankings. 07:35 – Lufkens on the…

Digital marketing executive Jeanette Gibson goes on the record to discuss Cisco’s online newsroom, Internet First marketing communications, public relations, and reputation management best practices. Digital Marketing Insights 05:19 – Jeanette Gibson details the creation and evolution of Cisco’s new media team and how they have adapted and continue to adapt to the new media…

This is part 2 in a 2 part series. It’s a recording of a Social Media Marketing Masters Panel that I moderated at a course I taught at UCLA with: Here’s part 1. They discuss the challenges of moving print journalism online, the credibility of blogs and wiki platforms, the economics of digital media, and…

This is part 1 in a 2 part series. It’s a recording of a Social Media Marketing Masters Panel that I moderated at a course I taught at UCLA featuring: Rob Barrett, GM, LATimes.com Larry Gerbrandt, GM, Nielsen Analytics Claude Brodessor, NPR’s “The Business” TMZ.com blogger Kevin Roderick They discuss digital media, main stream media,…

Just as Marilyn Monroe’s handprints are preserved at the Chinese Theater on Hollywood Blvd, so does this podcast preserve entertainment PR legend Warren Cowan, who shares about walking the red carpet at the Oscars, working with A-listers, and the history of the motion picture premiere.   After a stint with public relations company Alan Gordon…

Anne Thompson share how PR firms and in-house public relations staff at motion picture studios structure campaigns to win Oscar nominations, and how social media influences the nominations.  In my entertainment PR days, I escorted nominees on many red carpets during awards season. In this interview, the deputy film editor of The Hollywood Reporter, Anne Thompson,…

Award season is fun when you’re young and single. Schwartzman & Associates was the PR agency of record for the Pussycat Dolls back in the day, and I had the pleasure of escorting them on many a red carpet. But award campaigning has changed quite a bit since then; my guest Steven Gaydos explains in…

This is an exclusive interview with Deadline Hollywood founder Nikki Finke about how PR firms orchestrate their Academy Awards PR campaigns, Harvey Weinstein’s Oscar campaigning strategy, and how she manages to write her brash, in-your-face style of journalism without losing access to inside sources.  She used to be known as the “most feared, despised, and…