Posts by Eric Schwartzman
Public Relations Impact of Social Media Ethics with Dov Seidman
What is the public relations impact of social media ethics on reputation management? And is how you do business more important than the business you do? This is the topic of this exclusive interview with Dov Seidman. Dov Seidman is the author of the new book “How,” which explains why “how” we do anything means…
Read MoreBusiness Case for Podcast Advertising Explored at Podcast Expo
Susan Bratton, CEO of Personal Life Media put together a panel session on the business case for podcasting this morning at the Portable Media and Podcast Expo, Tim Bourquin’s annual confab in Ontario California to introduce her Association for Downloadable Media to the trade. Bratton was on the founding board of the Internet Advertising Bureau and…
Read MoreWriting Effective Press Releases with Business Reporter Joseph Weber
Business reporter Joseph Weber tells how and why some press releases from PR firms inspire articles and others don’t in this media relations deep dive about the future of print journalism in the network age. Joseph Weber was chief of correspondents for BusinessWeek, based in Chicago. Previously, he was the Chicago bureau manager. Weber joined BusinessWeek…
Read MoreDigital Marketing Advice to PR Firms from Forbes CEO James Spanfeller
James Spanfeller, President & Chief Executive Officer of Forbes.com, a leading media Internet company, and as Executive Vice President of Electronic Publishing for Forbes, publisher of Forbes, the nation’s leading business magazine talks about the future of digital marketing. Advice to PR Firm Highlights 05:00 – Spanfeller describes his role at Forbes.com and his history…
Read MoreCovering the Media Business with New York Times Columnist David Carr
David Carr talks about the rise of blogging, online influencers, and reinventing the newspaper industry. He has been writing about the news media as it intersects with business, culture, and government, for the past 25 years. His column, “The Media Equation,” which appears in the Monday Business section of the New York Times, is a…
Read MoreUnderstanding B2B Online Influencers with Paul Gillin
Paul Gillin talks about B2B online influencers. What motivates them, what they value, and what marketers can do to engage with them. Paul Gillin has been reporting on the impacts of technology and media for 25 years. Before focusing full-time on social media, he was the founding editor-in-chief of Tech Target, one of the most successful…
Read MoreDigital Marketing Transformation with HBR Editor Jimmy Guterman
Jimmy Guterman, NewCo Executive Editor, talks about the rise of digital marketing. NewCo covers “the biggest shift in business and society since the Industrial Revolution” with articles on digital marketing, social media privacy, online etiquette, and more. Jimmy Guterman has over twenty years of experience as a successful editor, magazine writer, book author, and consultant.…
Read MoreTop PR Agency in Los Angeles
How Public Relations Firms and Digital Marketing Agencies are Adapting to Digital with Dave Friedman
Dave Friedman on how PR firms, digital marketing agencies, and journalists are adapting to the rise of digital media. Dave Friedman has helped clients leverage technology and marketing to build stronger relationships with buyers throughout his career. His background combines the disciplines of consulting and marketing to create deep insight into the behavior of the…
Read MoreSocial Media Ethics with Stowe Boyd
Stowe Boyd reveals how antiquated notions of PR hurt companies in the online atmosphere, the new ethics of social media, and the death of the conventional press release. SHOW NOTES: 04:40 – Boyd sounds off on the new ethics of the blogosphere and how he ruffled the feathers of blogging giant Shel Holtz. 07:10 –…
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