Posts by Eric Schwartzman

Harvard Scholar Kevin Lewis — who’s study on friendships on Facebook was featured on page A1 of the New York Times — discusses the background on his research. Photo by Duy Pham on Unsplash

General Director of the Chartered Institute of Public Relations Colin Farrington discusses the current international policies between the U.S. and the UK, as well as the impact of globalization has had on public relations.   This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia.   Farrington is principal advisor…

Social media marketing master Josh Hallett goes On the Record…Online with host Eric Schwartzman of public relations firm Schwartzman & Assos to discuss the challenges of integrating social media strategically into public relations campaigns.   This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia. Josh Hallett is internationally recognized as…

Executive Vice President and Chief Innovation Officer of public relations firm Waggener Edstrom Worldwide Marianne Allison on the ins and outs of managing the Microsoft account.   Marianne Allison is the Executive Vice President and Chief Innovation Officer for Waggener Edstrom Worldwide, a PR firm that provides public relations services using innovative communication methods for…

Larry Weber on building Weber Shandwick, one the world’s largest PR firms, and the impact social media marketing has had on the public relations agency business.  This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia.   Larry Weber is author of the new book “Marketing the Social Web” and the…

In this exclusive podcast recorded at the Public Relations Society of America International Conference in Philadelphia, Edith Wilson discusses digital transformation and social media compliance at the World Bank.   Edith Wilson is Senior Advisor on Corporate Communications in the External Relations office of the World Bank. She assists the Director on special projects and…

In this exclusive interview, US President George W. Bush’s director of communications Karen Hughes speaks candidly about handling strategic communications messaging for POTUS, promoting American values during a war, and the challenges of publicizing unpopular US foreign policies abroad. Her objective was to lead the development and implementation of a comprehensive public diplomacy plan.  Previously,…

PR Consultant Kami Huyse talks about the value of media monitoring, what goes into launching and maintaining a successful conference blog, and why social media could be a panacea for improving organizational communications.   Kami Huyse runs a digital marketing and public relations firm based in San Antonio, Texas, where she is the president of…