Posts by Eric Schwartzman
Public Relations Crisis Management Case Study: Inside the WaMu Meltdown
Handling PR crisis management for one of the biggest bank failures in US history with Former Washington Mutual Vice President of Internal Communications Karen Horn at the Public Relations Society of America’s International Conference in San Diego. Prior to her position at WaMu, she was the senior director of employee commitment at Cisco. Crisis Communications…
Read MoreEdelman and Hill & Knowlton PR Agency Vet Gary Goldhammer on Digital PR Strategy
Aligning PR agency strategy with boardroom objectives, unique risks around promoting public companies, and engaging in controversial conversations with Gary Goldhammer, vice president at Digital PR firm Edelman Digital, at the Public Relations Society of America International Conference in San Diego. Gary has been blogging for five years about the convergence of journalism, reputation,…
Read MorePublic Relations Society of America with President and CEO Michael Cherenson
Public Relations Society of America CEO Michael Cherenson on the results of the General Assembly for Delegates and Leadership and APR Accreditation at the 2009 PRSA International Conference in San Diego. Public Relations Society of American Assembly Update 01:21 – Steve Lubetkin asks via Twitter, “What is PRSA going to do to persuade members…
Read MoreGuantanamo Bay Public Affairs Chief on Managing Online Engagement and the Mainstream Media Relations
Handling public affairs at the detainment facility operated by the Joint Task Force at GTMO “Gitmo,” the efforts of the Office of the US Secretary of Defense in establishing an umbrella social media policy and whether the US Dept. of Defense will publish data sets at www.data.gov, featuring Guantanamo Public Affairs Chief, US Navy Lieutenant…
Read MoreInside the Public Relations Society of America Boardroom
How to become a Public Relations Society of America board member inside Public Relations Society of America’s prestigious College of Fellows and judging the Public Relations Society of America Silver Anvil Awards with Public Relations Society of America Chair-Elect Gary D. McCormick, APR, Fellow Public Relations Society of America and Director, Partnership Development at HGTV,…
Read MorePublic Relations Firm Leader Deirdre Breakenridge
Public relations, social media marketing, the impact of social media on intellectual development, and what’s next with public relations firm leader, author and social media professional Deirdre Breakenridge recorded at the Public Relations Society of America’s International Conference in San Diego. 01:17 – Deirdre discusses the controversy surrounding her most recent book with Brian Solis…
Read MorePublic Affairs at the Pentagon with War Court Spokesperson Ann Peru Knabe
Public Affairs at the Pentagon War Court during Khalid Sheikh Mohammed’s 9/11 confession with former Pentagon War Court Spokesperson Ann Peru Knabe. Knabe is currently an active Air Force Reservist and teaches public relations at the University of Wisconsin. Wartime Public Affairs Insights 01:21 – Gary Goldhammer asks what kind of food the detainees at…
Read MorePublic Relations in Mexico with Marco Herrera of the Grupo Public
Public Relations in Mexico involves overcoming false stereotypes, the impact of the illegal drug trade on Mexican tourism, and pitching journalists in a corrupt climate. Marco Herrera, president of the Grupo Public PR Firms in Mexico City, explains how public relations agencies operate in Mexico City. Public Relations in Mexico 00:58 – Public relations agencies…
Read MorePublic Relations for Concerts and Arena Shows with Andy Perez
Live entertainment public relations for concerts and arena shows, the impact of the digital revolution on ticket sales, and tips on beating the scalpers to good seats with Andy Perez, former West Coast public relations chief for Feld Entertainment, producers of Ringling Brothers and Barnum & Bailey Circus, Disney on Ice, Disney Live and Supercross. …
Read MorePublic Relations Firm Leader Rita Tateel on Celebrity Endorsements
How PR firms book celebrities for special event appearances, making a paid celebrity endorsement authentic, and the impact of social media on the culture of celebrity with Rita Tateel, president of The Celebrity Source, at the 2009 Public Relations Society of America International Conference. PR Celebrity Endorsement Insights 00:54 – Past projects Schwartzman &…
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