Posts by Eric Schwartzman
New Karl Lagerfeld Couture Brand is Online Only
Fashion designer Karl Lagerfeld (@Karl_Lagerfeld) will offer a new couture brand “Karl” direct to consumers via the web, and has put up a sign-up page with details here. The new line will be available through Net-a-Porter as soon as Jan. 25th, it was annouced today at Le Web 2011 in Paris, says Lagerfeld, a self-professed…
Read MoreHOW TO: Find Online Influencers
One of the most interesting alternatives to measuring online influencers to surface yet is Traackr, a premium service that reveals reach, resonance and rank in online social spheres. In this exclusive interview, Traackr Founder and CEO Pierre-Loic Assayag, talks about how his service differs from Klout and other online influence scoring services. This interview was…
Read MoreMy Digital Marketing Keynote at Social Media Week in Beverly Hills
This is a recording of the closing digital marketing keynote I delivered at Social Media Week Los Angeles. I spoke about social business, how social is changing the way organizations communicate, and the way business customers procure and make purchasing decisions. Social Media Week Keynote Topics:
Read MoreLe Web Conference Preview
Official Le Web 2011 conference bloggers Luca Sartoni (@lucasartoni), Karin Hoegh (@karinhoegh) and Nebojsa Radovic (@eniac) discuss the tech scene in Paris, this year’s scheduled keynotes from Eric Schmidt of Google, Sean Parker, Daniel Ek of Spotify, Brian Chesky of AirBNB and Kevin Systrom of Instagram as well as what type of coverage to expect…
Read MoreShira Lazar’s Online Media Empire
Shira Lazar, Host and Executive Producer of the weekly live interactive show and 24/7 news hub, “What’s Trending” discusses: Hosting live streaming programming for mainstream audiences Selling online content to advertisers Working with online influencers Premium apps Leo LaPorte Emotional ties to social media The future of web search And the mistake which ended her…
Read MoreSocial Tips and Netiquette Rules with Philip Galanes
If you were denied a proper Cotillion or never had a chance to be presented at the debutante ball, it’s not too late for you. You can still learn how to act and behave politely from Philip Galanes (@SocialQPhilip) who writes the Social Q’s column in the New York Times every Sunday in Style Section. …
Read MoreSocial Media Training in Chicago Gets Thumbs Up
I conducted a Social Media Training in Chicago yesterday as part of my Hands On Training tour with Social Media Today to teach marketers the latest social media tools and tips. I had senior executives and C suiters from the corporate sector, nonprofits, B2Bs and agency principals attending. Here’s a picture of me with…
Read MoreSocial Media in Berlin
In preparation for my second German-American Social Media Boot Camp in Berlin, I assembled an expert panel of digital communications professionals to discuss the state of social media in Germany, and the start-up scene in Berlin. Germany has come a long way since Fredric Lardinois wrote on ReadWriteWeb that the country is still 5…
Read MoreHOW TO: Pick the Best Open Source WordPress Designer
How do you find and retain the best WordPress Designers? WordPress, web software built by hundreds of community volunteers to create websites and blogs, currently powers 14.7% of the top million websites in the world, up from just 8.5% last year, and the latest data shows that 22 out of every 100 new active domains…
Read MoreHOW TO: Create Online Training Courses
What is the future of elearning? How do you design online training courses? How do you keep people interested? And how, if at all, will gamification and the social web change the way we learn? Keeping up to date with the latest changes to software and web services we use for work has…
Read More