Social Media in Berlin

stefan-widua-iPOZf3tQfHA-unsplash

In preparation for my second German-American Social Media Boot Camp in Berlin, I assembled an expert panel of digital communications professionals to discuss the state of social media in Germany, and the start-up scene in Berlin.  

Germany has come a long way since Fredric Lardinois wrote on ReadWriteWeb that the country is still 5 years behind with lots to learn.  But that may not be true for all companies.  

Big organizations are hiring big agencies and jumping in feet first. But privacy concerns among small and medium sized businesses have stymied adoption.

In fact, Xing’s compliance with local privacy laws has allowed the service to lure more users in Germany, despite a veritable lack of features and some municipal officials are still scared to launch Facebook Pages.  

Berlin’s start-up scene, including SoundCloud and Etsy, is creating jobs for the digitally literate, but the post industrial generation is still left out, because they lack the skills to compete in the digital communications marketplace and almost now formal trainings opportunities exist for them to learn these important new job skills.    

Our Panelists:

Thomas Praus (@stylewalker), managing director of Panorama 3000, a member of Box Network Europe and an advisory board member for Social Media Week Berlin 2011 Oliver Gassner, (@oliverg) conversation evangelist and Blog Coach at carpe.com communicate GbR. Sebastian Vasta (@sebastianvasta), Australian expat, former digital strategist and community manager, most recently for @Optus.  

This episode also includes a tribute to the great Liza Minnelli and her inimitable performance in the Oscar winning film Cabaret.

Photo by Stefan Widua on Unsplash

Join My Weekly Webinar

prtw-may

Weekly video chat on the latest tools and trends in online marketing and public relations.

Latest Research

2020 Startups Guide to Online Influence

If you want to get press, start with your owned and shared media strategy

2020 Guide to Finding Your Customers Online

Mockup Transp 2 (1)

Do it Yourself Guide to Public Relations

Secrets-Mockup

Online Marketing Podcasts

B2B Lead Gen Podcast

The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.

Podcast edition of a live, weekly video chat about the latest developments in PR Tech. Join us at prtechwednesdays.com.

PR Tech Wednesdays Podcast Edition by Eric Schwartzman

On the Record...Online

The podcast about how technology is changing the way organizations communicate, and the way people consume media and information.

On the Record Online Podcast by Eric Schwartzman