My Digital Marketing Keynote at Social Media Week in Beverly Hills

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This is a recording of the closing digital marketing keynote I delivered at Social Media Week Los Angeles.

I spoke about social business, how social is changing the way organizations communicate, and the way business customers procure and make purchasing decisions.  

Social Media Week Keynote Topics:

• How are B2Bs using social media and content marketing differently from B2Cs?
• What are the biggest challenges to successful B2B social media outreach?
• Content marketing, community management and social automation: What works best in B2B?
• How are organizations calculating a return on investment for B2B social media initiatives?
• What is the role of mobile in B2B social business and how might GPS technology change the way products and services are made?
• What new opportunities does the prevailing social infrastructure make possible?