fbpx Skip to content

New Karl Lagerfeld Couture Brand is Online Only

Karl Lagerfeld #LeWeb

Fashion designer Karl Lagerfeld (@Karl_Lagerfeld) will offer a new couture brand “Karl” direct to consumers via the web, and has put up a sign-up page with details here.

The new line will be available through Net-a-Porter as soon as Jan. 25th, it was annouced today at Le Web 2011 in Paris, says Lagerfeld, a self-professed “paper freak” and an early adopter of technology who sketches on the iPad, his 4 iPhones  and hundreds of iPods.

Despite his decision to announce his new brand at Le Web, Lagerfeld says he hates promotion. “It’s what people do with my name,” says Lagerfeld, who learns by doing and says in a world where we have access to information, it’s very easy to inform yourself.

Why promote, when you can do? If you do something interesting, people will find it and share it on their own.  I love that point of view. I think it’s the future of social media.

Why use social media just to market products, when you can use it for all public communications and leave behind shareable moments?  But Lagerfeld doesn’t have time to share on social networks himself. “Just because you’re over connected, does not mean you’re well connect,” says Lagerfeld.


Mockup Transp 2 (1)
Download the Report

State of Traditional & Social Media Monitoring

  • Beyond AI hype; state of sentiment analysis
  • Overcoming media monitoring challenge
  • Features comparison grid
  • How to monitor the business impact of PR
  • Getting strategic intelligence from media monitoring
  • And much, much more

PR Tech Wednesdays

Strategic communicators share insights on where we the industry every Wednesday from 12-1pm Pacific Time

B2B Marketers Adopt Revenue Attribution Models

With buyer expectations at all time high, B2B marketing revenue attribution models have become a more popular,…

Read More

This Self Help Book Changed My Life

And I hate self help books. In fact, if there was such a thing as self help…

Read More

The Critical Blind Spot to Avoid When You Implement this Red Hot B2B Strategy

Everyone in B2B is talking about aligning sales, marketing and customer service to better serve buyers. As…

Read More

$30M Fine for Illicit Lead Generation to Push More Consumer Data Scraping Services Offshore

To eradicate a disease, treat the symptom, but eliminate the cause. For the first time, when it…

Read More