Posts Tagged ‘Media Relations’
User Experience is the New PR with Jakob Nielsen
The New York Times calls Jakob Nielsen “the guru of Web page usability” so those are their words, not mone. And U.S. News and World Report calls him “the world’s leading expert on Web usability.” Jakob holds 79 United States patents, mainly on ways of making the internet easier to use. When I launched iPRSoftware,…
Read MoreHow to Pitch the Washington Post Editor Chet Rhodes
This is an exclusive, unedited interview with Washington Post editor of breaking news Chet Rhodes about pitching stories to the Washington Post, his daily video podcast and the challenges facing the news print publishing business. Chet Rhodes has been working at Washington Post for eight years. Prior to becoming the deputy multimedia editor, Rhodes was…
Read MoreMedia Relations and User Generated Content with J.D. Lasica
This is a talk I had in the early days of digital with J.D. Lasica about working in the mainstream media, citizen journalism and the impact of social media on traditional journalism. J.D. Lasica is co-founder and executive director of Ourmedia, a nonprofit global repository and community space for grassroots video, audio, photos and text.…
Read MoreMedia Relations in the Network Age with Dan Gillmor
This is a recording of a conversation I had with Dan Gillmor at the New Communications Forum in Palo Alto about the rise of grassroots media, the relationship between citizen journalism and traditional journalism, as well as the future of the mainstream media amidst the rise of online journalism. Dan Gillmor is the founder of…
Read MoreUp Close with New Yorker Magazine Columnist Ken Auletta
This is a gripping conversation with Ken Auletta, who has written the Annals of Communications column for The New Yorker magazine about declining newspaper readership, the public’s loss of trust for the mainstream news media, the challenges the traditional advertising industry faces as a result of digital video recorders and audience fragmentation and the impact…
Read MoreMedia Relations Tips from Consumer Electronics Reporter Walt Mossberg
This is an exclusive interview with Walt Mossberg of the Wall Street Journal, who Newsweeks called “the most powerful arbiter of consumer tastes in the computer world today,” who Time magazine called “the most influential computer journalist” and who Rolling Stone called “the most powerful columnist in technology.” Walt Mossberg is a luminary in the…
Read MoreUp Close with David Pogue of New York Times
00:32: Eric Schwartzman intros NY Times technology columnist David Pogue plays a snippet of David’s thoughts about the amazing benefits of the podcast; Eric explains “On the Record…Online,” talks about his PR firm, what he does, and what OTRO’s objective is. 5:44: All About Pogue: David discusses how he got into covering personal technology, starting…
Read MorePitching Business News Reporters with Heather Green
I had a conversation with BusinessWeek technology department editor and Blogspotting blogger Heather Green about how she got into covering technology, BusinessWeek’s personality, and much more. She also talks about her journalism career, how she prefers to work with public relations firms, where technology is taking us, and much more. SHOW NOTES 03: 18: Eric…
Read MoreHow to Pitch Leo Laporte of TWiT
This is an exclusive interview with Leo Laporte, technology journalist, author and host of the #1 podcast according to Apple iTunes “This Week in Tech” about: Photo by Christopher Michel
Read MoreHow to Pitch John Markoff at the New York Times
This is one of the first podcasts I ever did. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features John Markoff, technology reporter with the New York Times discusses: Photo by Niall Kennedy
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