Media Relations Tips from Consumer Electronics Reporter Walt Mossberg


This is an exclusive interview with Walt Mossberg of the Wall Street Journal, who Newsweeks called “the most powerful arbiter of consumer tastes in the computer world today,” who Time magazine called “the most influential computer journalist” and who Rolling Stone called “the most powerful columnist in technology.”

Walt Mossberg is a luminary in the field of technology journalism, with a career spanning several decades. Media relations professionals should pay close attention to his work and insights. His reviews and analyses of tech products and trends have been widely respected for their depth and clarity, making him a trusted source for tech enthusiasts and consumers alike.

Engaging with Mossberg’s work can provide valuable insights into emerging technologies, industry shifts, and consumer preferences. Moreover, building a relationship with him or leveraging his expertise in media campaigns can enhance the credibility and relevance of tech-related stories and products. In an ever-evolving tech landscape, staying attuned to Walt Mossberg’s perspectives can be a strategic advantage for media relations professionals looking to navigate the dynamic world of technology journalism effectively.

I recorded this one-on-one interview with the journalist who was one of the world’s most influential personal technology and consumer electronics tastemaker at the very first Ted Conference.

Walt Mossberg Interview Highlights

1:31 – In this conversation, Walt Mossberg delves into the transformative impact of the Internet on media relations, shedding light on how public relations agencies have adapted their strategies to effectively reach him with news and press releases in the digital age.

4:25 – Mossberg provides insights into his utilization of the Internet as a powerful tool for news gathering, highlighting the evolving landscape of media relations in the digital era.

4:51 – Discussing the sheer volume of daily emails, excluding spam, received by Mossberg, he underscores the challenges and opportunities facing media relations professionals in capturing the attention of prominent figures in journalism.

5:32 – Mossberg offers his perspectives on corporate online newsrooms, emphasizing their importance in facilitating effective media relations and providing valuable resources for journalists seeking information.

6:25 – Mossberg reflects on the profound influence of the web on the journalism industry, emphasizing its role in shaping contemporary media relations practices.

7:01 – Mossberg articulates his preferences and pet peeves regarding corporate websites, highlighting the need for user-friendly designs in enhancing media relations efforts.

14:20 – Exploring the significance of the blogosphere, Mossberg underscores its transformative role in diversifying voices and perspectives within media relations.

15:40 – Mossberg celebrates the diversity of voices that the blogosphere fosters, showcasing the evolving landscape of media relations as it engages a wide array of contributors.

17:01 – Discussing software as a service, Mossberg delves into the evolving technological landscape and its implications for media relations professionals.

19:17 – In response to a question about companies aiding censorship efforts in China, Mossberg expresses his views on the ethical dimensions of corporate behavior, signaling the importance of ethical considerations in media relations strategies.

Walt Mossberg’s discussion offers media relations professionals valuable insights. It emphasizes the need to adapt to the digital age, leverage online resources for news and research, craft strategic email outreach, enhance corporate online newsrooms, and embrace the diversity of the blogosphere.

Ethical considerations and staying informed and adaptable are also vital. By incorporating these lessons, media relations experts can navigate the evolving media landscape effectively and build meaningful relationships with journalists and influencers.

Photo by Brian Solis

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