Earned Media Podcast Archive

In the dynamic realm of social media and content marketing, staying ahead of the curve is crucial for businesses and influencers alike. Imagine a tool that leverages artificial intelligence (AI) to automate your social media posts and boost your engagement rates across various platforms. Kate Bradley Chernis, the Founder & CEO of Lately, has brought…

If you’re white like me, it can be easy to think, “If I’m not racist…there’s no racism.” Or, “I don’t see it, so it must not be happening.”  But that would be denying that the past influences the present or that our upbringing has no impact on our outlook.  And that would be denial. The…

The phone rang. It was the Toyota digital marketing manager calling. It was one of those phone calls that was exciting, scary, and life-changing, all at the same time. Mind you, this was many moons before the coronavirus or on-demand webinar services like Zoom, GoToMeeting and Google Hangouts existed. In fact, it was before using…

While there’s plenty of competition from new outlets like Cheddar and Business Insider, Forbes is still one of the world’s most influential business media brands. As a result of their annual power lists, Forbes has an enormous brand cachet. It symbolizes success and wealth, but it’s also so much more. It’s a community helping business leaders across various industries connect…

If you’re a digital PR consultant looking to keep abreast of the latest tools, this discussion with Linkedin Learning instructor Martin Waxman on the Earned Media Podcast. We started with a passage from Arundhati Roy’s essay, which appeared in the Financial Times and talked about the opportunity to make intentional decisions about what practices to…

Tactics for getting press coverage with digital PR are as broad and varied as the public relations agencies and clients that pursue them. The news media is influential, so everybody wants to get press. But a skilled digital PR consultant like Sarah knows how to get it. In this post, I’m going to share the digital PR…