Earned Media Podcast Archive
In this episode of the Earned Media Podcast, I sit down with Barry Adams, an SEO consultant from Polemic Digital, to discuss news SEO for publishers. We explore Barry’s journey from a webmaster to an SEO specialist for news websites, and he shares invaluable insights into the unique challenges and strategies involved in optimizing news…
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Ecommerce SEO consultant Aleyda Solis discusses what’s up in ecommerce SEO since Google launched AI Overviews, in this episode of the Earned Media Podcast. As e-commerce SEOs work generative AI tools like ChatGPT, Bing, and Perplexity into their workflows, e-commerce SEO experts and online retailers are grappling with Google’s attempts to leverage generative for search…
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Google algorithm secrets are rarely leaked. But in this special episode of the Earned Media Podcast, Mike King – who runs SEO consulting services provider iPullRank – discusses the future of SEO in the age of AI. This podcast is being released just days after Mike’s bombshell blog post, which is taking the SEO world…
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In this exclusive episode of the Earned Media Podcast, Lily Ray, VP of SEO strategy and research at Amsive, explores the challenges Google faces with the influx of AI-generated content. Ray discusses Google’s March 2024 Broad Core Update, which addresses the deluge of low-quality AI content rising in the SERPs. Lily Ray has been methodically…
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Kasim Aslam is the CEO of Solutions 8. He is a widely recognized thought leader in the search marketing arena, due to his exceptional track record of delivering exceptional PPC results and driving business growth through innovative marketing strategies. Sol8 manages $70M a year in PPC ad spending for roughly 200 clients of all sizes,…
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In this Affiliate Marketing Roadmap for Brands episode of the Earned Media Podcast, Anna Gita, CEO of MaxWeb, one of the fastest-growing affiliate networks, explains what affiliate programs are and how they work. I heard Anna’s keynote at The Berlin Meet Market. She spoke about the future of the affiliate marketing industry, and I was…
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Think again if you think wine marketing agencies are all about social media marketing. While winery marketing for ecommerce may involve Facebook, Twitter, YouTube, and Pinterest, it’s content marketing, search engine optimization, and backlinks that attract new customers and drive online conversions. Contrary to popular belief, PPC and influencer marketing are more effective than social…
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SEO for news websites is critical to audience development. If your news can’t get found, it can’t generate advertiser impressions, leads, revenue, or make a difference. This post is a summary of a podcast interview I recorded with ESPN.com director of SEO Louisa Frahm about best practices when it comes to SEO for headlines, how…
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Fili Wiese is a former Google Search Engineer and member of the search quality team. I spoke to him after his marketing keynote at the Affiliate Meet Market in Berlin. Tech SEO Topics Covered: Next up is an exclusive interview with ESPN SEO Director Louisa Frahm, so subscribe here. And don’t miss the Affiliate Marketing…
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I did not write anything below the subhead in this blog post about content marketing agency outsourcing. The author is Jason Joseph, who writes for a service you can outsource writing to called Verblio, a service that ecommerce and B2B content marketing agencies outsource to. If you’re wondering whether or not Verblio is legit, this…
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This information is provided by Schwartzman & Associates, Inc. for informational purposes and is intended to furnish users with skills and knowledge to aid their marketing pursuits. However, the achievement of specific outcomes or results cannot be guaranteed by Schwartzman & Associates, Inc., a consulting agency firm.