On the Record Online Podcast

When every cell tower in a nation is down, channels soon become overloaded and communicators must depend on disaster communications systems.

Social media marketing for travel has become more critical to the hospitality industry and the public relations firms serving it since the economic downturn hit the travel industry in 2008.   Digital PR consultants, in particular, are also becoming more vital with consumers demanding incentives, requiring more online touch points to make decisions and deals…

The B2B Social Media Marketing Show #5 – In this Episode:

The B2B Social Media Marketing Show #4 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer – the first book devoted entirely to B2B digital marketing – discuss developments in and best practices for marketing to business customers online.   In this Episode:

Social media advocacy and activism are tremendously impacting the national debate surrounding healthcare reform. AARP serves as a case study for efforts to shape public policy in the age of digital public affairs advocacy. Paul Anderson, vice president for Communications Strategy and Public Relations at AARP reports on fast-growing social media action and adoption by…

The B2B Social Media Marketing Show #3 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer – the first book devoted entirely to B2B digital marketing– discuss developments in and best practices for marketing to business customers online. B2B Digital Media Insights The Watson Jeopardy Challenge, quite possibly the most…

The B2B Social Media Marketing Show #2 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer – the first book devoted entirely to B2B marketing – present the second podcast in our series on the developments in and best practices for marketing and engaging business customers online.   The B2B…

The B2B Social Media Marketing Show #1 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing — kick off a special series on the developments in and best practices for marketing to business customers online.  

Public relations agency Weber Shandwick, has developed a social media crisis management simulator called FireBell to provide crisis management training for in-house public relations and corporate communications staffers to avoid critical missteps in crisis management. In this podcast, Weber Shandwick VP of public relations Brooke Worden joins guest host Sandra Burrowes to give us a…

This digital marketing case study explains the marketing strategies of Amazon and Spotify on Facebook. It is a recording of a presentation by Facebook partner engineer Simon Cross in Paris at Le Web, where Uber, Waze, and AirBNB were launched.    These companies use Facebook to address a longstanding problem website marketing companies have had…