B2B Social Media Podcast #3 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing — discuss developments in and best practices for marketing to business customers online.
In this Episode:
- FIR Live with Shel Holtz and Neville Hobson is up.
- Mark Zuckerberg, Steve Jobs and Eric Schmidt’s meeting with U.S. President Barack Obama about stimulating the economy
- Fareed Zakaria’s story on restoring the American dream.
The Watson Jeopardy Challenge, quite possibly the greatest B2B marketing campaign in history, and eWeek’s coverage. Pete Blackshaw goes to Nestle.
What, if anything, can B2B marketers learn from the revolutionary fever sweeping North Africa and the Middle East. Chris Messina’s SXSW presentation on activity streams and data visualizations.
Overcoming B2B social media adoption challenges, and increasing social media literacy inside organizations. New features for administrators of Facebook Pages.
Join My Weekly Webinar
Weekly video chat on the latest earned, shared and owned media tools and trends.
2020 Startups Guide to Online Influence
2020 Guide to Finding Your Customers Online
Do it Yourself Guide to Public Relations
Digital Marketing Podcasts
On the Record...Online
The podcast about how technology is changing the way organizations communicate, and the way people consume media and information.