B2B Social Media Podcast: Episode 3
B2B Social Media Podcast #3 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer – the first book devoted entirely to B2B digital marketing– discuss developments in and best practices for marketing to business customers online.
B2B Digital Media Insights
- FIR Live with Shel Holtz and Neville Hobson is up.
- Mark Zuckerberg, Steve Jobs, and Eric Schmidt’s meeting with U.S. President Barack Obama about stimulating the economy
- Fareed Zakaria’s story on restoring the American dream.
The Watson Jeopardy Challenge, quite possibly the most significant B2B marketing campaign in history, and eWeek’s coverage. Pete Blackshaw goes to Nestle.
What, if anything, can B2B marketers learn from the revolutionary fever sweeping North Africa and the Middle East? Chris Messina’s SXSW presentation on activity streams and data visualizations.
Overcoming B2B marketing adoption challenges and increasing social media literacy inside organizations. New features for administrators of Facebook Pages.