Social Media Crisis Communications Simulator Prepares Clients for Storm

josep-castells-5Mh8iz9vqpY-unsplash

Social media crisis simulator Firebell, which was recently introduced by PR giant Weber Shandwick, is providing crisis communications training for companies keen to avoid critical missteps in an online brand crisis.

In this episode, Weber Shandwick VP Brooke Worden joins guest host Sandra Burrowes to give us a glimpse of FireBell’s realism and effectiveness, attributes that recently earned the social media crisis tool a 2010 Digital PR Award for best new digital service/product/app.

Creating a social crisis drill that replicates the urgency of an online attack has been a challenge for PR professionals. For this reason, FireBell’s social media attack simulator is intentionally designed to be stress-producing. Worden highlights the unscripted nature of a social crisis—real or simulated—and the choices companies are forced to make while such an event unfolds.

Using FireBell, realistic scenarios compel company communicators to respond to a crisis in real time.

Users are able to tweet, post to Facebook and post video to YouTube in response to unfolding events yet do so in a secure, off-the-Internet environment.

A class-action lawsuit, a damaging video by an employee, product recall or a fatal accident at a company facility are real-world brand emergencies that happen every day and typical of a FireBell scenario.

The goal following a social crisis drill is to debrief the event and combine it with post-drill feedback to forge a realistic, experience-based crisis communications plan.

Brooke Worden, VP Financial Services with Weber Shandwick Minneapolis, led the recent U.S. Census Bureau public relations campaign, working with more than 50 employees in six Weber Shandwick offices nationwide.

ABOUT THE PODCASTER Based in Minneapolis/St. Paul, Sandra Burrowes specializing in strategy, media relations and social media management at teh Mayo Clinic.

She is an associate with the Chartered Institute of Public Relations.

These podcast show notes were written and optimized by Sandra Burrowes, Senior Public Affairs Specialist at Mayo Clinic.

Photo by Josep Castells on Unsplash

Join My Weekly Webinar

prtw-may

Weekly video chat on the latest tools and trends in online marketing and public relations.

Latest Research

2020 Startups Guide to Online Influence

If you want to get press, start with your owned and shared media strategy

2020 Guide to Finding Your Customers Online

Mockup Transp 2 (1)

Do it Yourself Guide to Public Relations

Secrets-Mockup

Online Marketing Podcasts

B2B Lead Gen Podcast

The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.

Podcast edition of a live, weekly video chat about the latest developments in PR Tech. Join us at prtechwednesdays.com.

PR Tech Wednesdays Podcast Edition by Eric Schwartzman

On the Record...Online

The podcast about how technology is changing the way organizations communicate, and the way people consume media and information.

On the Record Online Podcast by Eric Schwartzman