B2B Social Media Podcast – Episode 4
B2B Social Media Podcast #4 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer – the first book devoted entirely to B2B digital marketing – discuss developments in and best practices for marketing to business customers online.
In this Episode:
- A surge in LinkedIn integration by B2B membership sites indicates its star is rising as the business social network of choice.
- A relatively new report says content marketing is growing in importance, but content marketers are still struggling with creative issues. Traditional media like webcasts and print advertising are more effective than new social channels.
- Also, check out our FIR Live discussion with Shel Holtz and Neville Hobson from Feb. 16 and Eric’s discussion with Donna Papacosta on Trafcom News.
- Eric heads to SXSW for a panel on Monday, March 14, at 9:30 a.m. with Nicole Simon, Kate Buck, and Elizabeth Bellanti on Outsourcing Social Media without Selling Your Soul. And on Monday in the SXSW Bookstore, Eric will sign books at 11:30 a.m.