On the Record Online Podcast

When’s the best time to Facebook?  When’s the best time to tweet? If you’re a digital marketing agency pro, you’ve probably wondered about it more than once. Until now, very little research has been conducted to answer that question. In this podcast on the Science of Timing Facebook status update tweets, social media scientist Dan…

This is an audio transcript of a keynote presentation by Paul Gillin and I, presented by the Society for New Communications Research at the PRSA Digital Impact Conference in New York City.   It was delivered just after our book, Social Marketing to the Business Customer was released. With spending projected to grow at 21%…

Managing online communities isn’t always all it’s cracked up to be.  Sometimes, things go a little sideways. That’s just what happened to me. I have always been impressed with Rachel Happe‘s deep subject matter expertise in online community management.    She has invested much time and energy thinking about and helping others figure out how…

The B2B Social Media Marketing Show #8 – Should B2B companies discipline employees for noncompliance with their social media policies? We discuss an incident reported by the New York Times involving Reuters reprimanding an employee for criticizing the newswire’s management style via Twitter. But accordingly to the National Labor Relations Board, a federal government agency,…

In the dynamic realm of mobile app marketing, insights and expertise are invaluable assets. Rich Devine, a seasoned professional at ZAAZ, a digital marketing agency renowned for its proficiency in design, optimization, and analytics, delves into the intricacies of mobile app marketing. With a specialization in mobile advertising and app marketing, Rich Devine is well-equipped…

Mobile search volume is growing exponentially.  In 2009, there were around a billion monthly searches being made from mobile devices.   Today, that number has more than doubled to 2.3 billion, and analysts predict there will nearly 3.5 billion mobile searches per month by 2012. Already, 80% of mobile searchers research their purchasing decisions within…

Social marketing research, social media monitoring social media analytics have become essential tools for companies seeking to identify issues and correct misperceptions in real time.  Reputation management on global scale requires a combination of social media monitoring software and human intelligence. Online issues management and sentiment analysis may depend on instant analysis of Twitter conversations…

I know what you’re thinking.  Private social networks for internal communications are stupid.   Be open. Right? But there are plenty of situations where internal social networks make a lot of sense. Think about it.   Today, we use activity streams on social networks for marketing, sales and customer service.   But there’s nothing private…

The B2B Social Media Marketing Show #7:  Are social Q&A services worth your time, searching tweets by LinkedIn profile data and how SXSW used social sync to make registration data useful.   Our guest panelists are Jim Cahill (@JimCahill), Chief Blogger and Head of Social Media for the Process Group of Emerson (@EmersonProcess) and Vidya…

The B2B Social Media Marketing Show #6 – LinkedIn launches a news aggregation service, analysts predict B2B marketing spending will rise 6.7%, and a brand’s reaction to a mistaken tweet with guest panelists Jeff Cohen of Social Media B2B and Rick Short of Indium Corp. and its constellation of bloggers.   B2B Marketing Discussion Items: