This is an audio transcript of a keynote presentation by Paul Gillin and I, presented by the Society for New Communications Research at the PRSA Digital Impact Conference in New York City.
It was delivered just after our book, Social Marketing to the Business Customer was released.
With spending projected to grow at 21% a year through 2013, business-to-business social media communications is the place to be.
In this keynote, you’ll hear how to model winning B2B social campaigns, convince skeptics of social marketing’s value, map out a well-defined business strategy, choose metrics that matter, optimize your visibility to search engines and take advantage of the latest social search category.
Gillin is author of “The New Influencers and Secrets of Social Media Marketing.”
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