B2B Social Media Podcast – Episode 8

B2B Social Media Podcast

B2B Social Media Podcast – Episode 8 Should organizations discipline employees for noncompliance with their social media policies?

We discuss an incident reported by the New York Times involving Reuters reprimanding an employee for criticizing the newswire’s management style via Twitter.

But accordingly to the National Labor Relations Board, a federal government agency, that may be unconstitutional.  Should you update your corporate social media policy as a result.  Listen to find out.  

Social networking isn’t just for internal communications anymore.  Next up, we discuss the pros and cons of private internal social networks behind the firewall to increase productivity inside the work place, Salesforce.com’s Chatter customer survey and other internal social networking platforms.  

Is it time for B2B marketers to put a mobile search marketing strategy in place?  You’ve heard that the marketing wars of tomorrow will be fought on the small screen.

Smart phone usage and mobile search continue to grow, with analysts predicting nearly 3.5 billion mobile searches per month by next year. 

And already, 80% of smart phone users research purchasing decisions within a 10 to 20 mile radius of their location, which certainly makes sense if you’re shopping for pizza or tires. 

But what if you’re a B2B buyer of highly specialized products and services? What role does or will mobile play in B2B sales cycles?  

Our guest panelist is Chris Boudreaux (@cboudreaux), founder of Social Media Governance and Senior VP at Converseon.  

This is the B2B Social Media Podcast by Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing.

  1. Thanks to Erica Klein, Vice President/Digital Sales at TargetSpot for the heads up.
  2. Reuters reprimanding of employee for Tweet may be unconstitutional (Apr. 6, 2011) Erin Kurtz (@eekurtz), Reuters Head of Publicity. Deborah Zabarenko (@dzabarenko). Steve Greenhouse (@greenhousenyt) of the New York Times.
  3. Company Settles Case in Firing Tied to Facebook (Feb. 7, 2011)
  4. Should your employer have access to your Facebook account? (Feb. 21, 2011)

Social Networking Sprawl – is our network of connections getting too big and are internal or special-purpose social networks the answer?

  1. Salesforce.com Customer Survey: Productivity Gains of using Chatter for Internal Comms was the result of the best pitch Eric’s ever received for this podcast, and it was by Angela D’Arcy (@angelaDRC) of The OutCast Agency.
  2. Steve Rubel’s column on “Validation Era” of online marketing
  3. Rise of Services like Path, Instagram, Beluga and GroupMe. Uniqueness of these services.
  4. Eric’s guest post on Scott Monty’s blog on internal social networks

Should B2B marketers have a mobile strategy?

About our Guest Chris Boudreaux (@cboudreaux) is SVP of Business Integration at Converseon, where he helps the world’s largest brands to achieve business objectives through social media by transforming business processes, data integration, and governance.

Prior to Converseon, Chris created and led the Social Media Management offering at Accenture, where he also advised clients in digital marketing and online product development.

His work has been featured by industry researchers and journalists including Forrester and Gartner, and he founded Social Media Governance, the foremost resource on governance in social media.

Chris is co-author of The Social Media Management Handbook, and he has helped leading global corporations including Bank of America, Boeing, eBay, IBM, Kodak, Kohler, Novo Nordisk and Microsoft.

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