On the Record Online Podcast

What’s your online influencer score? In this episode, you’ll find out why your influencer score matters and what you can do to increase it. Klout was one of the first company’s to use social signals to improve upon Google’s Page Rank algorithm as a way of measuring influence.   Klout’s API had 2 billion calls…

If you’re interested in tech news, you will find this very interesting. If you’re a media relations professional in tech pr, you’ve just hit the mother lode. In this podcast, Cathy Brooks, who currently handles marketing for Draper Fisher Jurvetson backed Israeli mobile search app provider DoAT interviews All Things D co-editor Kara Swisher about her tech blog’s personality, the hamsterization…

How to master social media engagement is a question asked widely by businesses and consumers. Does your corporation or business know how market on Facebook or how to tweet and how to retweet compelling shares?  Are you writing the best Facebook wall posts? Do you know how to use Twitter for business? Do you find yourself…

Are black hat SEO specialists getting better at outsmarting Google? And is Google Local Search particularly susceptible to gaming? Earlier this year, JCPenney and Overstock.com had to be manually demoted by Google because they were paying for inbound links to inflate their rankings artificially. Last month, a Chinese start-up that uses illicit SEO tactics to…

The best shares aren’t random.  There is a method behind the madness.   Prior to their acquisition by Salesforce.com, I spoke to Buddy Media director of communications Joe Ciarallo (@joeciarallo) about why some Facebook wall posts get likes and comments, while others get none?   When is the best time to post on social media,…

Is there a way to reduce call center costs while improving the quality of customer experience? n this episode, former Forrester Analyst Natalie Petouhoff (@DrNatalie) discusses her ROI model for social customer service and the recent videos she produced for Salesforce.com on building the business case for integrating social into customer service. Can social customer…

Google Analytics is a digital marketing reporting and measurement platform that can show the ROI of your online and offline marketing efforts, as long as you know how to use it.   Welcome to the second half part of our two part series on Google Analytics with Justin Cutroni, Director, Education at Google From paid…

Want to launch a custom mobile app to build excitement before and accelerate connections at your next event? Nervous about having to develop it from scratch?   If you’ve already read my blog post on HOW TO: Social Media Market B2B Events — which gives a punch list of things you can do to promote…

Google Analytics can give you real business insight into the effectiveness of your content creative, if you know what you’re looking for.   Welcome to our podcast series on Google Analytics with Justin Cutroni (@JustinCutroni), Director of Education at Google.   Justin prefers the term Digital Intelligence to web analytics, because he believes we need…

Despite the wide spread adoption of social media on a global basis, most companies today remain clueless about how digital technology is changing the way people communicate and share information.   How else do explain Burson-Marsteller’s email smear campaign against Google for Facebook, a famous British soccer player’s lawsuit against Twitter to unmask his anonymous…