On the Record Online Podcast

Public relations agencies take note. This podcast is all about how to pitch Wired Magazine. It’s an exclusive discussion with their contributing editor Frank Rose. In this interview, Frank advises public relations firms on how he decides what to write about, what he expects to find in a company’s online newsroom, and whether or not…

This podcast is a content marketing with video-on-demand deep dive featuring Dina Kaplan, who covers the growth of online video, measurement challenges, and how much showrunners earn from distributing their online programs on Blip.TV. You will like this podcast if you’re at a content marketing agency gearing up to produce videos for a client. Content…

Social media management, search engine optimization, and public relations with C.C. Chapman, who discusses leveraging Facebook to drive demand and lift sales through social media marketing. Social Media Management Insights 4:09 – Social media marketing is changing the ways brands interact. New media maven C.C. Chapman shares his thoughts on how the changes in Facebook…

Blogger relations advocate Jason Rosenberg, Director of Communications at the Democratic National Convention, discusses his political PR mandate at the Democratic National Convention, setting up the DNC’s online newsroom and establishing the criteria for credentialing online influencers. Political Public Relations Insights 3:18 – Jason Rosenberg on handling online communications at the Democratic National Convention. He…

Korn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner talks about getting a job at a public relations firm, social media compliance, the media monitoring skills you need to compete in today’s job market, and strategies for job-seekers to cope with the current down economy. Advice to PR Job Seekers 3:49 – PR jobs expert…

This podcast is about corporate blogging best practices and integrated marketing communications with John Cass of John Cass Marketing. We discussed building profitable online communities, understanding the differences between LinkedIn and Facebook for B2B marketing, mapping objectives to social media channels, and more, as explained by John Cass, the author of Strategies and Tools for…

Veteran reporter and author Kevin Roderick talks about saving the Los Angeles Times, how daily newspapers can leverage social media to reach larger audiences, and how publishers are grappling with the news media vacuum created by the Web. Native Angeleno Kevin Roderick spent 25 years as a reporter at the Los Angeles Times, authored two…

Email newsletter publisher Daily Candy founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum on what it took to build an email newsletter company that got acquired by Comcast for $125M, what made her email newsletter successful and why email marketing is a huge opportunity.   Email Marketing Secrets 2:59 – New media mogul Dany Levy…

How to conduct statistically relevant market research with Tom Smith, CEO and founder of the Global Web Index, a market research company with technology at the heart. Tom shares best practices for determining global social media penetration rates, what types of products and services are most talked about online, and why marketing professionals trust the…