Social Media Management with CC Chapman

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Social media management, search engine optimization, and public relations with C.C. Chapman, who discusses leveraging Facebook to drive demand and lift sales through social media marketing.

Social Media Management Insights

4:09 – Social media marketing is changing the ways brands interact. New media maven C.C. Chapman shares his thoughts on how the changes in Facebook impact social media optimization.

5:45 – Social media PR can be practiced on Facebook, says new media maven C.C. Chapman, who discusses the new ways that brands, businesses, and public relations firms use the social network.

6:40 – Social media maven C.C. Chapman explains how to create Facebook pages and shares which companies he thinks are the most effective in using Facebook as a social media marketing tool.

8:15 – Social media maven C.C. Chapman discusses specific Facebook changes and how organizations utilize the new features and applications for social media optimization.

12:49 – Social media maven C.C. Chapman discusses which Facebook tools and applications he thinks still have room to grow.

14:20 – Social media maven C.C. Chapman shares his insight on whether or not he thinks Facebook could replace online newsrooms.

16:38 – Social media maven C.C. Chapman stresses why it is essential today to use Facebook as a social media marketing tool.

19:28 – Social media maven C.C. Chapman discusses the relationship between a Facebook page and a company’s online newsroom or corporate website. 

23:25 – Social media maven C.C. Chapman tells us what an FBML is and guides us where to find more information about it.

27:03 – Social media maven C.C. Chapman discusses the differences between managing a personal brand and managing a company brand and how to use Facebook as a social media marketing communications tool.

29:13 – Social media maven C.C. Chapman talks about why building trust with the Facebook community is vital and shares his insight on whether or not it is more challenging for social media marketers to build trust on Facebook fan pages or their online newsrooms.

30:37 – Social media maven C.C. Chapman discusses potential challenges with Facebook and social media PR.

33:20 – Social media maven C.C. Chapman shares what he thinks are the two most important pieces of advice for building a thriving online community.

35:35 – Social media maven C.C. Chapman shares his personal sacrifices to be a social media marketing and public relations specialist. He talks about the importance of prioritizing and being passionate about social media and how this passion can help a company be the most successful in social media optimization.

38:13 – New media maven C.C. Chapman discusses why he thinks not all companies are ready for social media and what all companies should do before committing to social media.

40:00 – End

Photo by CC Chapman.