Social Media Management with CC Chapman

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Social media management, social media optimization and social media PR on Facebook with C.C. Chapman, who discusses leveraging Facebook to drive demand and lift sales through social media marketing.

Show Notes:

4:09 – Social media marketing is changing the ways brands interact. New media maven C.C. Chapman shares his thoughts on how the changes in Facebook impact social media optimization.

5:45 – Social media PR can be practiced on Facebook, says new media maven C.C. Chapman, who discusses the new ways that brands, businesses, and organizations use the social network for online PR.

6:40 – New media maven C.C. Chapman explains how to create Facebook pages and shares which companies he thinks are the most effective in using Facebook as a social media marketing tool.

8:15 – New media maven C.C. Chapman discusses specific Facebook changes and how organizations are utilizing the new features and applications for social media optimization.

12:49 – New media maven C.C. Chapman discusses which Facebook tools and applications he thinks still have room to grow.

14:20 – New media maven C.C. Chapman shares his insight on whether or not he thinks Facebook could replace online newsrooms.

16:38 – New media maven C.C. Chapman stresses why it is so important in today’s world to use Facebook as a social media marketing tool.

19:28 – New media maven C.C. Chapman discusses the relationship between a Facebook page and a company’s online newsroom or corporate website. 

23:25 – New media maven C.C. Chapman tells us what an “fbml” is and gives guidance to where to find out more information about them.

27:03 – New media maven C.C. Chapman discusses the differences between managing a personal brand and managing a company brand and how to use Facebook as a social media marketing communications tool for each.

29:13 – New media maven C.C. Chapman talks about why it is important to build trust with the Facebook community and shares his insight on whether or not it is tougher for social media marketers to build trust on Facebook fan pages or their online newsrooms.

30:37 – New media maven C.C. Chapman talks about dealing with potential challenges that may arise with Facebook and social media PR.

33:20 – New media maven C.C. Chapman shares what he thinks is the two most important pieces of advice for being building a successful online community.

35:35 – New media maven C.C. Chapman shares what personal sacrifices he makes to be the social media marketing and social media PR specialist. He talks about the importance of prioritizing and being passionate about social media and how this passion can help a company be the most successful in social media optimization.

38:13 – New media maven C.C. Chapman discusses why he thinks not all companies are ready for social media and what all companies should do before committing to social media.

40:00 – End

Photo by CC Chapman.