Social Media Marketing Best Practices with John Cass

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This is a podcast about the benefits of social media marketing, the benefits of social networking and the benefits of blogging.

I discussed building profitable online communities, understanding the differences between Linkedin and Facebook for B2B marketing, mapping objectives to social media channels and more with explained John Cass, the author of Strategies and Tools for corporate blogging.

If you're launching a corporate blog, you'll find this timeless interview very useful.

Social Media Marketing Best Practices Topics Discussed

3:25 – Strategies and Tools for Corporate Blogging author John Cass shares why he originally started blogging, how he discovered the benefits of blogging.

4:35 – Strategies and Tools for Corporate Blogging author John Cass discusses the quantitative benefits of blogging, the benefits of B2B social media, and how corporate blogs can help businesses engage with their community.

6:25 – Strategies and Tools for Corporate Blogging author John Cass gives insight into the benefits of social media, and the strategy that was used for building an online community at Forrester Research.

He talks about the benefits of social media tools such as blogs, Twitter, and interactive marketing forums.

7:50– Strategies and Tools for Corporate Blogging author John Cass explains how online communities for business to business users are different than online communities for consumers and why users are more concerned about privacy in a B2B marketing setting.

John also reveals the specific benefits of social networking for business-to-business marketing.

8:51 – Strategies and Tools for Corporate Blogging author John Cass on how online communities do not necessarily have to be free to be successful.

He talks about the Blog Council and how other successful subscription-based online communities can actually be easier for people to get involved with, despite the fee.

11:50 – Strategies and Tools for Corporate Blogging author John Cass discusses more ways to make an online community profitable.

He talks about how pharmaceutical companies use social media in a highly regulated industry.

15:30 – Strategies and Tools for Corporate Blogging author John Cass discusses how to match the benefits of social media to specific communications objectives, the benefits of social media research, the benefits of online community management, and why he likes the book Building Community on the Web by Amy Jo Kim.

20:00- Strategies and Tools for Corporate Blogging author John Cass discusses the benefits of social networking by brand. He shares his thoughts on what changes he thinks would be of benefit to the social networks.

22:40 – Strategies and Tools for Corporate Blogging author John Cass gives a preview of what he will be talking at the Digital Impact Conference presented by PRSA like sustainable online communities, how to be successful in social media networking and how online communities can be built with blogs, forums and other emerging social media channels.

24:05 – End

Photo by Jakob Owens on Unsplash